World Market for Retail Disposable Hygiene

Delivery

This report comes in PPT.

Key Findings

Ingredients lead value-added formulation and communications

New spending habits and health priorities lead to more consumers clamouring for functional ingredients across the utilitarian, physical, emotional and planetary wellbeing axis. Therefore, ingredient-led value enhancements and narratives are crucial to bring additional transparency and credibility.

Expanded regimen approach to holistic care

Hygiene brands are increasingly positioning themselves as ambassadors for new and better ways of living through wellness-centred lifestyle positioning, reflected in portfolios that target various life occasions beyond the regular routine and support individuals’ health throughout their entire lifecycle with targeted solutions.

Personalisation with inclusivity and precision

With the growing recognition that each body is different and may respond differently to hygiene products, the idea of democratising personalisation, which allows a spectrum of customisation accessible to the wider consumer base of health products, is further reinforced.

Digitisation further empowers a personalised hygiene regimen

Smart tech and digital applications are more broadly adopted to better understand consumer needs and wants, inform product relevance and supply chain efficiency, and incentivise stronger consumer engagement and empowerment.

Sustainable consumerism drives more surgical thinking across the product lifecycle

Companies are highlighting holistic sustainability as part of brand strategies, focusing on themes such as purposeful living and environmental stewardship as components tied into better health and wellbeing. However, cost and supply chain pressure urge more surgical thinking to find more pragmatic and meaningful areas of investment and collaboration.