Wound Care

The growth of sports and indoor and outdoor activities, as well as children returning to school, has led to increased injuries compared to the previous years of COVID-19 restrictions. This, in turn, has driven the demand for first aid products in…

With a lack of new product development and brand activity in 2023, demand for wound care is being primarily driven by a full year without lockdown restrictions boosting out-of-home activities. The category’s performance is largely dependent on…

Performance in wound care is expected to be better than the previous year, with volume sales slightly up, in comparison with a decline the previous year. The full opening of society, post pandemic, supports volume sales, as people are more active.…

Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…

Sales of wound care continue to recover in 2023 from the losses seen during the pandemic. The warm and relatively dry weather in the spring and early 2023 was good for sales. Good weather generally encourages more outdoor activities thereby…

Wound care is expected to register a further healthy increase in current value sales, as consumers continue to lead more active lives post pandemic. However, constant value growth is expected to be more muted, as wound care is dominated by imported…

Consumer demand for wound care products remains stable in 2023, despite the significant unit price increases which had only a mild effect on retail volume growth. Conversely, current value growth has reached double-digits due to the price rises.…

Wound care is projected to post by far its fastest retail volume growth rate of the review period in 2023, as well as its highest retail value (constant 2023 prices) growth since 2020. The category performance has benefited from the lifting of…

As pandemic-related restrictions in Chile started to ease in 2021, local consumers began to spend greater time outside of the home, including participating in outdoor activities. This led to a rise in incidents requiring wound care, thereby boosting…

China has been investing significantly in its healthcare infrastructure, including hospitals and clinics, which has been positively impacting the demand for medical supplies, including wound care products. In 2023 overall, an intriguing phenomenon is…

The current offerings in wound care products remain predominantly basic, simply providing various shapes and sizes to cover injuries on different body parts. However, consumer awareness of innovative features in these products is generally low, as…

Retail sales of wound care in Croatia grew with the Russian invasion of Ukraine as the public purchased basic wound care products to donate to those in Ukraine. The Ministry of Health and Ministry of Foreign Affairs published a list of items suitable…

After declining sales during the pandemic due to limited outdoor and physical activity, sticking plasters/adhesive bandages, first-aid kits and gauze, tape and other wound care saw positive volume growth in 2022 and again in 2023 as consumers…

Wound care is a very mature category in the Dominican Republic, with little innovation or new product launches to spark consumer interest in recent years. The category has consequently seen little in terms of growth given the very high level of…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

2023 has seen an upturn in demand for wound care in France. During lockdown, public spaces, such as sports centres, outdoor activity locations and parks among others, were closed. Unable to take part in various activities, consumers were less likely…

The wound care category has been subject to price hikes in 2022 and 2023 in the context of high rates of inflation and hikes in production and transport costs. Wound care is not subject to the same regulatory framework as other OTC products and,…

Consumers lifestyles have shifted back to normality in 2023, with individuals spending more time outside the home and doing more team sports. This has generated a greater need for quick and convenient solutions for minor traumas, including sticking…

The wound care category is seeing strong growth for the third consecutive year in Israel, with normal lifestyles driving everyday demand for these products. Sticking plasters/adhesive bandages has seen a strong uptick in sales in 2023 after a…

Wound care is set to see moderate growth in current value and retail volume terms in 2023. Sales are benefiting from Italian consumers returning to their old pre-pandemic lifestyles with there being a growing desire to spend time outside pursuing…

All wound care categories are poised to register improved results in volume and current value growth terms in 2023. The uptick in demand has been supported by the resumption of pre-pandemic routines, with Moroccans becoming more likely to suffer…

2023 saw wound care record positive volume sales growth for the second consecutive year after declining sales were registered at the peak of the COVID-19 pandemic during 2020 and 2021. With the post-pandemic era defined by a return to normal daily…

Wound care is projected to see a steady increase in retail volume sales throughout 2023, accompanied by an even more significant increase in retail current value terms. The category is performing well as it continues to recover from strong declines…

In 2023, wound care is expected to see its strongest current value growth rate for many years, with product innovation being the strongest driver of growth. Innovations in wound closure techniques, such as adhesive tapes, sutures, or surgical…

Wound care is set to see marginally better performances in retail volume and current value terms in 2023 compared with the preceding year, as people are participating in more sports and social events and returning to work outside the home, thus…

The pandemic fostered a heightened sense of health consciousness among local consumers, prompting them to engage in various forms of exercise once restrictions were eased as they were able to spend greater time outside of the home. Popular outdoor…

Consumers usually buy wound care when they immediately need it, and as such, it is not a frequently purchased product. Most consumers do not keep a stock of products within the household, which limits growth. Furthermore, Egyptian consumers would…

2023 is another year of the wound care category returning to its pre-pandemic sales level. Consumers have resumed their usual active lifestyles following the outbreak of COVID-19. Both adults and children have returned to sports, hiking and other…

Wound care is set to see sales rise in current value terms in 2023, even as volumes fall. The increase in value sales is being driven primarily by rising unit prices in the context of a generally high rate of inflation. While volume sales are set to…

Having experienced a slowdown during the height of the pandemic, wound care showed signs of greater stability in 2023. This was largely attributable to the rollback of stringent pandemic-related restrictions and a gradual decrease in the public's…

Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…

With Romanian consumers having returned to more active lifestyles in the wake of the COVID-19 crisis, there has been an increased incidence of minor injuries. The greater engagement in physical exercise amongst health conscious consumers and children…

Wound care is expected to maintain solid growth in both retail volume and current value terms in 2023. With many aspects of life in Saudi Arabia back to normal after the pandemic disruption, consumers are spending more time outside the home and being…

Overall demand for wound care in Spain remains stable and supported by the largest category of sticking plasters/adhesive bandages as consumers have now generally returned to pre-pandemic normality outside of the home. Stable but undynamic retail…

Private label offerings like those of Dr Max, Tesco, Action, Lidl and Benu are steadily growing in popularity in sticking plasters/adhesive bandages. The economic shock of the Coronavirus (COVID-19) pandemic and high inflationary pressure on prices…

With lockdowns being in the past, Australians have finally been able to return to their usual lifestyles. With physical activities such as sports returning to full capacity, the demand for wound care products has picked up over the last two years.…

Wound care is set to see slow retail volume growth in 2023, along with slightly higher current value growth. Local consumers tend to use sticking plasters as a first recourse for treating slight punctures, cuts, and other wounds. Some parents carry…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

The wound care category is set to see volume sales continue to fall in 2023, though at a slower pace than in the previous year. The COVID-19 crisis saw people ;largely confined to their homes and less likely to experience the kinds of minor injuries…

After a brief rebound in 2022, overall retail volume sales of wound care are projected to resume their downward trajectory over 2023. Demand is generally supported by relatively inexpensive pricing for these products, and the rebound was mainly due…

Wound care is expected to see stagnant current value growth in 2023 after a period of fluctuation caused by the COVID-19 pandemic. Consumers have fully returned to outdoor activities and consequently, various minor injuries are fuelling sales of…

With COVID-19 restrictions lifted, sales of wound care in Lithuania heightened as consumers were back to previous active lifestyles. This is especially true for children, boosting sales of basic products for small injuries and cuts. Compeed branded…

Demand for wound care products remains stable and, with rising unit prices in line with inflation, it is seeing strong retail value growth in 2023. Both major categories - sticking plasters/adhesive bandages and gauze, tape and other wound care - are…

Wound care in Slovakia is consolidated around few key players. Hartmann-Rico, the historical leader with a wide range of brands, is expected to remain clear of the field in retail value share terms in 2023, followed by 3M (East), Interpharm Slovakia…

Wound care continued to see positive, yet modest growth in retail volume terms in 2023. The category saw an notable increase in demand in 2021 and 2022, as life returned to normal following the pandemic. With people spending more time outside the…

Wound care in Tunisia is experiencing a significant increase in unit prices in 2023 compared to previous years.

Wound care has seen significant fluctuation in demand since the outbreak of the Coronavirus (COVID-19) pandemic in Turkey. Lockdowns and home seclusion reduced the opportunities for participation in sports and school and outdoor play for children,…

Price reigns supreme in sales of wound care in Azerbaijan in 2023. While growth in current value terms remains solid, retail volume sales continue to fall – in 2023, at a significantly faster rate than was seen in 2022. The main reason for this is…

The return to outdoor activities in Bulgaria following the lifting of COVID-19 restrictions and the end of home seclusion have had a positive impact on sales of wound care products. As people re-engage in various outdoor pursuits such as sports,…

As occurred in 2022, wound care is set to post moderate growth in current value sales in 2023 but contract in volume terms. These results are explained by persistently high inflation in Hungary, which has continued to erode spending power among…