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Top Three Consumer Trends for Germany in 2024
Stephen Dutton
Germany, as a market, has experienced a number of challenges in previous years. Many product and service industries are experiencing a rebalancing effect in the wake of the pandemic, navigating a new normal in supply and demand, while lingering inflation and a cost-of-living crisis continue to squeeze consumers and businesses alike. Despite the challenges, there is room for optimism.
Snackification Can Only Grow in One Way: Healthily
Tristan Hover
Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.
Unlocking Fragrance Consumer Trends in Western Europe
Aishwarya Rajpara
A deep dive into consumer preferences in fragrance purchases in Western Europe highlights notable distinctions in how men and women prioritise specific functional details.
Will the European Entry/Exit System Cause Border Delays?
Alexander Goransson
2024 will see the introduction of new migration formalities which will impact visitors to Europe’s Schengen zone, with an expected 285 million arrivals into the area this year.
Beyond E-Commerce: The Marketplace Wave Reshaping Western Europe's Retail Landscape
Brando De Carlo Coleman
Marketplaces are expected to continue expanding their online dominance. Such growth is being widely driven by the evolving preferences of online shoppers who increasingly favour the convenience, variety, and competitive pricing offered by digital marketplaces—online retail platforms for which the bulk of sales follow a marketplace model.
Three Trends Shaping the New European Consumer Landscape
Jana Rude
Today's European consumer is diverse and changing in terms of age, wealth, values and behaviours. The economic environment in which they live also shapes consumer needs and perspectives. Companies need to deeply understand the future European consumer landscape to keep up with changing consumer demands and capitalise on new opportunities. Euromonitor International has identified three trends that will define the consumer landscape in Europe: ageing, single-living and value seeking.