Alcoholic Drinks in Azerbaijan
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Azerbaijan
On-trade sales continue their recovery in 2022, off-trade sales down but still above pre-pandemic levels
Carlsberg continues to push its Baltika 0 brand
Carlsberg in the midst of a near USD15 million investment programme in Azerbaijan
Positive growth expected throughout the forecast period in both the on- and off-trade
Small local grocers will remain the main distribution channel, but likely to continue losing share to supermarkets
Beer expected to remain a focus for new product developments in the local alcoholic drinks industry
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2016-2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Azerbaijan
Cider/perry recovery seems to have run out of steam already in 2022
Beer, and flavoured/mixed lager in particular, a major competitor to cider
Per capita consumption of cider/perry remains extremely low in Azerbaijan
Undeveloped nature of the local cider category likely to hold back sales
Females will likely remain the main target audience for cider/perry
No imminent likelihood of non-alcoholic cider/perry appearing
Table 33 Sales of Cider/Perry: Total Volume 2017-2022
Table 34 Sales of Cider/Perry: Total Value 2017-2022
Table 35 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 36 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 44 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 45 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Azerbaijan
On-trade continues its strong recovery in RTDs in 2022
RTDs remains a minor alcoholic drinks category in Azerbaijan
Competition from flavoured/mixed lager
Growth expected for RTDs, but these products will remain a niche category
Gin’s popularity in cocktails and mixes offers potential but also competition
Could current popularity of Prosecco help with the development of wine-based RTDs?
Table 48 Sales of RTDs by Category: Total Volume 2017-2022
Table 49 Sales of RTDs by Category: Total Value 2017-2022
Table 50 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 51 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 56 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 57 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 58 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 59 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 60 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Azerbaijan
Vodka, the dominant product in spirits, records declining sales in 2022
Local players lead spirits thanks to their strong presence in vodka
Agsu “appellation” one of the most popular innovations in vodka in recent times
Stagnation expected for spirits over the forecast period
Imported spirits will outperform vodka in the coming years
Avrora looking to add the Jim Beam bourbon brand to its already extensive portfolio of imported spirits brands
Table 63 Sales of Spirits by Category: Total Volume 2017-2022
Table 64 Sales of Spirits by Category: Total Value 2017-2022
Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 71 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 72 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 73 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 74 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 75 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Azerbaijan
Wine continues its recovery in 2022 as tourist flows improve and all restrictions are lifted
Other sparkling wine most dynamic in 2022, driven by Prosecco
Large distributors expanding their wine portfolios
Azerbaijan drives the setting up of the Iter Vitis Qafqaz transnational wine tourism route
Russian player Abrau-Durso planning wine industry investments in Azerbaijan
Government continues to support the local wine industry, with a new winery in Karabakh in the pipeline
Table 78 Sales of Wine by Category: Total Volume 2017-2022
Table 79 Sales of Wine by Category: Total Value 2017-2022
Table 80 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 81 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 86 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 87 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027