Alcoholic Drinks in Taiwan
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Table 1 Number of On-trade Establishments by Type 2016-2022
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Taiwan
The beer landscape records steady growth following the outbreak of COVID-19
Craft Beer maintains sales through premiumisation and a wide range of flavours
Consumers are drawn towards healthier beer options
Seasonal and local flavours to bolster the landscape forward
China’s suspension of Taiwan beer exports may impact the long-term forecast
Solid potential and growth opportunities found in non/low alcohol beer
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Taiwan
The cider/perry landscape is slowly growing as consumers discover new flavours
The growing health and wellness trend benefits sales of cider/perry
Little change in the competitive landscape as Heineken Taiwan leads
The increasing popularity of craft/artisan ciders will continue to drive growth
An increase in cider bars and events drives ongoing awareness
The trend towards fruity flavours benefits cider/perry sales
Table 34 Sales of Cider/Perry: Total Volume 2017-2022
Table 35 Sales of Cider/Perry: Total Value 2017-2022
Table 36 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 37 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 45 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 46 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Taiwan
Increasing demand for low/no alcohol options drives sales in RTDs
Unique ingredients and flavours shape new product development
New forms of packaging and design ignite interest from consumers
Increasing demand for convenience drives growth across the forecast period
Growing competition leads local producers to fight for market share
RTDs looking to develop on-trade sales across the coming years
Table 49 Sales of RTDs by Category: Total Volume 2017-2022
Table 50 Sales of RTDs by Category: Total Value 2017-2022
Table 51 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 52 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 58 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 59 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 60 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 61 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Taiwan
A solid recovery is driven by rising incomes and growing awareness
Off-trade dominates sales as the use of e-commerce rises
Younger adult consumers of legal drinking age are the target demographic
Craft spirits become a larger part of the local spirits industry
The increasing popularity of the cocktail culture presents growth opportunities
Government support will be key for the future growth of local spirits
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
Table 64 Sales of Spirits by Category: Total Volume 2017-2022
Table 65 Sales of Spirits by Category: Total Value 2017-2022
Table 66 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 67 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 75 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 78 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 81 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 82 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Taiwan
Wine consumption grows as locals embrace the wine-drinking culture
Wine benefits from consumers changing attitudes as e-commerce sales rise
Consumers under 40-years-old drive growth, seeking new taste experiences from wine
The wine landscape will see a decrease due to extreme weather
Alternative countries for wine production become more visible
Domestic production faces challenges despite government promotion
Table 85 Sales of Wine by Category: Total Volume 2017-2022
Table 86 Sales of Wine by Category: Total Value 2017-2022
Table 87 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 88 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 100 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 101 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 102 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 106 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 107 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 108 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 109 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 110 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027