One of the stereotypes of the local market is a penchant for luxury, particularly when it comes to packaging. However, there is a noticeable shift towards environmentally-friendly packaging.
A significant growth area for bath and shower in the United Arab Emirates over the forecast period involves innovation within intimate hygiene, driven by the increasing demand from female consumers for solutions addressing women's health concerns, particularly menopause, which has been relatively overlooked. There were limited options available at the end of the review period, but this is anticipated to change in the near future.
After the initial surge in hand sanitiser sales at the beginning of the pandemic, demand started to wane from 2021 with a further decline expected in the coming years. Hand sanitisers occupy less shelf space as products such as disinfectant wipes gain popularity.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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