Bath and Shower

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Global Company Profile

Unilever in Beauty and Personal Care

Oct 2024

Unilever Group was the third largest player in beauty and personal care in 2023. Company growth was driven by its broad portfolio of brands, which recorded solid upturns across all categories and regions. The majority of Unilever’s recent activity…

USD 650
Country Report

Bath and Shower in Austria

Aug 2024

Bath and shower volumes in Austria continued to decline in 2023, although the downturn was less severe compared to the previous year. Body wash/shower gel in oil formats and body wash peels are in greater demand, whilst consumers have less time for…

USD 1,195
Country Report

Bath and Shower in Brazil

Jul 2024

Bath and shower in Brazil saw solid retail current value growth in 2023. Bar soap showed the best performance for a second year, with a double-digit increase. As this category accounts for 74% of overall value sales in bath and shower, it ended up…

USD 1,195
Country Report

Bath and Shower in Germany

Jul 2024

Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body…

USD 1,195
Country Report

Bath and Shower in India

Jul 2024

In 2023, bath and shower in India experienced mid single-digit retail current value growth, particularly driven by intimate hygiene and body wash/shower gel, which saw the strongest growth rates within bath and shower. The surge in intimate hygiene…

USD 1,195
Country Report

Bath and Shower in Mexico

Jul 2024

Sales in bath and shower in Mexico in 2023 were supported by baseline demand. Bar soap remains the best-selling product, but the convenience offered by liquid formats is becoming increasingly attractive to Mexican consumers. Thus, while holding a…

USD 1,195
Country Report

Bath and Shower in Cameroon

Jul 2024

Bar soap continued to be the reigning king in bath and shower in Cameroon in 2023, despite the growing availability of shower gels. This dominance is deeply rooted in cultural habits, highlighting the significant role it plays in shaping consumer…

USD 1,195
Country Report

Bath and Shower in Tunisia

Jun 2024

In 2023, whilst bath and shower overall recorded steady growth in volume sales terms in Tunisia, bar soap witnessed a notable volume stagnation. Despite its historical popularity, bar soap experienced a decline in demand, particularly among…

USD 1,195
Country Report

Bath and Shower in Morocco

Jun 2024

Bath and shower products saw current value growth in Morocco in 2023. Amongst more affluent segments of the population, consumers are increasingly switching from bar soap to body wash/shower gel and liquid soap, thus sustaining trends that were in…

USD 1,195
Country Report

Bath and Shower in Hong Kong, China

May 2024

In 2023, demand for bath and shower in Hong Kong remained stable and above 2019 volume levels. The pandemic prompted individuals to re-evaluate their lifestyles, leading to the growing desire for a higher quality of life. Nowadays, they are focusing…

USD 1,195
Country Report

Bath and Shower in Italy

May 2024

Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…

USD 1,195
Country Report

Bath and Shower in the United Arab Emirates

May 2024

In 2023, one significant growth driver of bath and shower in the United Arab Emirates was the increasing interest among consumers in giving these products as gifts. Various products in the category, with their diverse scents, luxurious textures, and…

USD 1,195
Country Report

Bath and Shower in South Africa

May 2024

Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’…

USD 1,195
Country Report

Bath and Shower in France

May 2024

Although volume sales continued to decline in bath and shower in France in 2023, slow current value growth was seen. This was driven by positive value performances across key categories, including body wash/shower gel, liquid soap, and intimate…

USD 1,195
Country Report

Bath and Shower in Nigeria

May 2024

Bath and shower in Nigeria recorded strong retail current value growth in 2023. However, this was driven by high inflationary pressure on unit price increases, which informed a decline in retail volume for all categories of bath and shower. While…

USD 1,195
Country Report

Bath and Shower in the United Kingdom

May 2024

Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop,…

USD 1,195
Country Report

Bath and Shower in Romania

May 2024

Bath and shower showed a positive performance in Romania in current value terms in 2023. However, this growth was purely due to inflationary price rises, as volume sales continued to decline, after the boost to sales and stockpiling seen in 2020, in…

USD 1,195
Country Report

Bath and Shower in Poland

May 2024

Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…

USD 1,195
Country Report

Bath and Shower in Uzbekistan

May 2024

Bath and shower in Uzbekistan continued to witness robust demand in 2023, spurred by heightened awareness of health maintenance amidst the COVID-19 pandemic. Seen as essential items in everyday routines, these products experienced significant growth…

USD 1,195
Country Report

Bath and Shower in Kenya

May 2024

Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil,…

USD 1,195
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