Hair Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Global Company Profile

Unilever in Beauty and Personal Care

Oct 2024

Unilever Group was the third largest player in beauty and personal care in 2023. Company growth was driven by its broad portfolio of brands, which recorded solid upturns across all categories and regions. The majority of Unilever’s recent activity…

USD 650
Country Report

Hair Care in Austria

Aug 2024

Hair care in Austria posted moderate growth in current value terms throughout 2023 as high inflation resulted in further price increases. Hair care is performing well post-pandemic as consumers spend more time out of the home. Freshly washed and…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2024

Hair care experienced double-digit retail current value growth in Brazil in 2023, and high temperatures were an important driver of this growth. The year 2023 was considered one of the hottest in the historical series according to the National…

USD 1,195
Country Report

Hair Care in Germany

Jul 2024

Sales in hair care in Germany were supported by ongoing baseline demand in 2023. As seen in other beauty and personal care categories, the post-pandemic landscape in the country has inspired consumers to pay more attention to their personal grooming…

USD 1,195
Country Report

Hair Care in India

Jul 2024

Hair care in India maintained solid retail current value growth in 2023. Salon professional hair care showed robust growth for another year in 2023, surpassing the growth rates of all other hair care categories. This growth was driven by increasing…

USD 1,195
Country Report

Hair Care in Mexico

Jul 2024

Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…

USD 1,195
Country Report

Hair Care in Cameroon

Jul 2024

In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the…

USD 1,195
Country Report

Hair Care in Tunisia

Jun 2024

In 2023, retail value sales of hair care recorded double-digit growth. This was largely due to inflationary pressures, however, as volume growth was more muted. Salon professional hair care was the best performing category. On the contrary, the…

USD 1,195
Country Report

Hair Care in Morocco

Jun 2024

Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels…

USD 1,195
Country Report

Hair Care in Hong Kong, China

May 2024

The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…

USD 1,195
Country Report

Hair Care in Italy

May 2024

Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…

USD 1,195
Country Report

Hair Care in the United Arab Emirates

May 2024

In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…

USD 1,195
Country Report

Hair Care in South Africa

May 2024

There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are…

USD 1,195
Country Report

Hair Care in France

May 2024

Although hair care in France witnessed a small decline in volume sales in 2023, it saw solid current value growth. All categories were stable or increased in value terms, boosted by significant price growth, with salon professional hair care leading…

USD 1,195
Country Report

Hair Care in Nigeria

May 2024

A number of categories of hair care in Nigeria remain essential for local consumers. However, poor economic conditions led to a weak performance in 2023. Retail volume sales for all categories declined, while retail current value sales increased only…

USD 1,195
Country Report

Hair Care in the United Kingdom

May 2024

Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest…

USD 1,195
Country Report

Hair Care in Romania

May 2024

In 2023, hair care in Romania demonstrated robust growth, with a low increase in retail volume terms, and a strong-single digit increase in current value terms. Current value growth was recorded across all categories, whilst a more mixed performance…

USD 1,195
Country Report

Hair Care in Poland

May 2024

Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…

USD 1,195
Country Report

Hair Care in Uzbekistan

May 2024

Hair care in Uzbekistan saw significant growth in 2023, primarily driven by the natural expansion of the population and migration trends, which contributed to enlarging the consumer base. Among the various product categories within hair care,…

USD 1,195
Country Report

Hair Care in Kenya

May 2024

Hair care in Kenya was home to the same trend towards naturalness found elsewhere in beauty and personal care in 2023. The increasing consumer demand for natural hair care products, and healthier, chemical-free lifestyles in general, is driving…

USD 1,195
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