Sun Care

Although demand for sun care in the United Arab Emirates continued to improve in 2023, the category’s overall penetration of the local market remained fairly low. This is due to the rise of the “skinification” trend, stemming from consumers' desire…

Demand for sun care in South Africa remained stable in 2023 compared to the previous year, but below pre-pandemic levels. This was due to greater competition from hybrid products that offer sun protection properties, thereby reducing the need to…

Sun care in France saw a strong performance in 2023 – one of the strongest in beauty and personal care, with current value growth approaching the double digits. All categories, including sun protection, aftersun, self-tanning, and baby and…

Sun care in Nigeria followed the general growth trend in beauty and personal care in 2023. Thus, the category saw a strong increase in retail current value sales at the end of the review period. However, this performance was due to high inflation…

Sun care in the UK continued to record a solid performance in 2023, with volume sales fully recovering to surpass 2019 figures. While sun care recorded an increase of 7% in volume terms and 12% in value terms, it is noteworthy that most of this…

In 2023, sun care in Romania witnessed another year of surging retail volume and current value sales, remaining one of the most rapidly expanding categories within beauty and personal care. Part of the reason for continued dynamism was that sales of…

After witnessing significant declines in 2020 in the first year of COVID-19, sun care in Poland saw continuous robust retail volume and current value growth from 2021 to 2023, recovering fully in current value terms, but not rebounding completely…

Sun care in Uzbekistan, initially impacted by pandemic-related travel restrictions, showed signs of recovery in 2023. As quarantine measures were lifted, the category slowly returned to pre-pandemic levels. Factors such as the country's warm climate,…

Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants,…

Sun care maintained solid retail volume growth and dynamic current value growth in the US in 2023. Sun protection in particular has surged in popularity in recent times, emerging as a highly coveted category in the realm of beauty and personal care.…

Sun care in Australia remained on a steady growth trajectory in 2023, propelled by the nation's strong emphasis on sun protection. Brands such as Ultra Violette are revolutionising the category by introducing the concept of "skinscreen," offering SPF…

2023 was the second consecutive year that sun care generated positive volume growth after three years of double-digit declines in volume sales earlier in the review period. While the dramatic drop in demand recorded earlier the review period was due…

Sun care in Slovenia had a favourable year in 2023 supported by warm weather for the majority of the summer and improvements in the tourism sector. Croatia remains a popular summer destination for Slovenians, but there has been a visible improvement…

In Pakistan, consumer awareness regarding sun protection has significantly increased, leading to a notable growth in sun care. This shift in consumer attitudes stems from a greater understanding of the harmful effects of UV radiation, including…

It was a dismal year for sun care in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led to a…

Sun care in Indonesia saw continued growth in both volume and current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted by a growing consumer awareness of the effectiveness of such products in protecting the skin…

Sun care in Serbia experienced robust growth in 2023 driven by aggressive promotional activities by all major players, commencing as early as April and extending throughout the summer season. The exceptionally hot weather prompted Serbians to spend…

Sun care turned in a positive performance in Malaysia in 2023, with strong sales seen in volume and current value terms, driving mainly by growth in sun protection which was boosted by the boom in inbound tourism. Mass sun protection products from…

In 2023, sun care saw double-digit retail value growth and positive retail volume growth in Lithuania. The weather during the year was warm for longer, leading people to spend more time outside. This partnered with rising knowledge and concern…

Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care…