Deodorants

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Global Company Profile

Unilever in Beauty and Personal Care

Oct 2024

Unilever Group was the third largest player in beauty and personal care in 2023. Company growth was driven by its broad portfolio of brands, which recorded solid upturns across all categories and regions. The majority of Unilever’s recent activity…

USD 650
Country Report

Deodorants in Austria

Aug 2024

In Austria, deodorants witnessed double-digit growth in current value terms boosted by price increases. Retail volume growth remained steady but was slightly slower than in 2022. As an everyday product, demand held steady as consumers consider…

USD 1,195
Country Report

Deodorants in Brazil

Jul 2024

Deodorants was one of the main growth highlights of the year in beauty and personal care in Brazil in 2023, with double-digit retail current value growth, and a strong positive advance in volume terms as well. The year 2023 was confirmed as the…

USD 1,195
Country Report

Deodorants in Germany

Jul 2024

Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers’ return to active,…

USD 1,195
Country Report

Deodorants in India

Jul 2024

Deodorants in India showed double-digit retail current value growth in 2023. Consumers are increasingly conscious about personal hygiene, driving demand for deodorants as an essential grooming product. Moreover, a growing desire for good health and…

USD 1,195
Country Report

Deodorants in Mexico

Jul 2024

Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has…

USD 1,195
Country Report

Deodorants in Cameroon

Jul 2024

An unequivocal dominance of deodorant roll-ons and sprays continued in deodorants in Cameroon in 2023, relegating the presence of alternative deodorant types such as pumps, wipes, creams, and sticks to a state of near non-existence. The historical…

USD 1,195
Country Report

Deodorants in Tunisia

Jun 2024

Deodorants, as a product area, experienced a volume decrease in Tunisia in 2023, primarily attributed to a significant price increase for these products. This substantial rise in prices directly impacts the demand for deodorants, leading to a…

USD 1,195
Country Report

Deodorants in Morocco

Jun 2024

Deodorants saw current value growth in Morocco in 2023. The extremely hot weather during the year, paired with the difficult and crowded daily commute that most men have to experience, resulted in more men purchasing deodorants to carry with them and…

USD 1,195
Country Report

Deodorants in Hong Kong, China

May 2024

Due to lifestyles and habits, deodorants in Hong Kong remained relatively niche over the review period. However, there was an increase in demand for these personal hygiene products in 2023, driven by the shift towards more active lifestyles following…

USD 1,195
Country Report

Deodorants in Italy

May 2024

Deodorants saw dynamic double-digit growth in current value terms in Italy in 2023. While most of the beauty and personal care products sales were primarily boosted by price hikes, deodorants stood out as it achieved positive growth in volume terms…

USD 1,195
Country Report

Deodorants in the United Arab Emirates

May 2024

Demand for deodorants in the United Arab Emirates continued to rise in 2023, driven by greater personal hygiene awareness, health consciousness, social media influence, and the enduring impact of the pandemic, as well as government awareness…

USD 1,195
Country Report

Deodorants in South Africa

May 2024

Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of…

USD 1,195
Country Report

Deodorants in France

May 2024

After seeing a good performance in 2022, deodorants in France again saw positive current value and volume growth rates in 2023, and recovered to the 2019 level of value sales (although it did not quite reach this target in volume terms). The warm…

USD 1,195
Country Report

Deodorants in Nigeria

May 2024

Deodorants in Nigeria saw positive retail current value growth in 2023, but all categories declined in retail volume and value (constant 2023 prices) terms in a depressed economic climate. The strong performance in retail current value sales was due…

USD 1,195
Country Report

Deodorants in the United Kingdom

May 2024

Volume sales of deodorants in the UK rose for a second consecutive year in 2023. According to Euromonitor International’s Voice of the Consumer: Beauty Survey (fielded June to July 2022), 34.5% of UK participants indicated that hygiene and…

USD 1,195
Country Report

Deodorants in Romania

May 2024

In 2023, deodorants in Romania exhibited robust growth in current value terms, albeit seeing only a low increase in volume terms. This positive trend marked a rebound following the setback experienced during COVID-19, which led to contractions in…

USD 1,195
Country Report

Deodorants in Poland

May 2024

In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…

USD 1,195
Country Report

Deodorants in Uzbekistan

May 2024

Deodorants category in Uzbekistan demonstrated resilient growth in 2023, largely influenced by the warm climate of the region. With the gradual easing of COVID-19 quarantine restrictions, the category is experiencing a rebound as the population…

USD 1,195
Country Report

Deodorants in Kenya

May 2024

Deodorants in Kenya enjoyed positive growth in 2023, attributed to various factors including increased marketing efforts by players, which play a crucial role in creating awareness and driving consumer preferences – Nivea is an example of a brand…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;