Dishwashing is expected to maintain steady retail current value and volume growth in India over the forecast period, due to factors such as improved consumer awareness, new product launches, and the premiumisation trend. Manufacturers are increasingly focusing on educating consumers about the efficacy that different types of dishwashing formats have to offer, and are trying to launch cost-effective products that will improve penetration and reach in rural markets.
Post-pandemic, sales of dishwashers were greatly impacted by higher-income consumers once again relying on domestic help for their dishwashing needs. This trend continued in 2023, and is expected to be maintained well into the forecast years, due to factors such as high prices and consumer perception creating a barrier to purchase.
In recent years, there has been a noticeable shift towards home care products that are sustainably produced, environmentally-friendly, organic, and contain natural ingredients. This comes about as consumers are becoming increasingly aware of environmental issues, and are looking for a way to reduce their ecological footprint through their choices.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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