Increasing, if gradual, ownership of dishwashers and higher awareness of specialised dishwashing solutions are set to boost the category in the forecast period. Despite the harsh effects of the COVID-19 pandemic and high inflation, busy middle- and high-income consumers are increasingly interested in the more convenient and easier option of using a dishwasher to clean dishes, pots and pans, cutlery, etc.
Traditional hand dishwashing soap is facing challenges from liquids, but also technology advances, with consumers seeking more automated and efficient solutions. Automatic dishwashers and other automated cleaning solutions are gaining traction, especially among middle and high-income consumers in urban areas.
Alternatives like bar soap and multi-purpose cleaners represent a threat to hand dishwashing soaps and liquids. Specialised dishwashing cleaners have yet to fully capture consumers due to affordability concerns.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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