Over the forecast period, men’s grooming is set to experience further growth and development as a wider cross-section of the population of Morocco comes to terms with Western cultural concepts surrounding male beauty and male grooming. The category offers enormous growth potential as there remain significant numbers of men who currently do not use specialised men’s grooming products.
Deodorants is expected to continue to expand in the forecast period as deodorant sprays are commonly used as a less expensive alternative to mass men’s fragrances given the low disposable incomes characteristic of the market. It is also worth noting that in the excessive heat witnessed in Morocco in 2023, sales of deodorants rose strongly.
Men’s shaving is very unlikely to lose its status as the largest category of men’s grooming in value terms over the forecast period. However, men’s shaving is expected to underperform over the forecast period and this can be attributed mainly to the high degree of maturity that is present in the category.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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