Demand for men's grooming in the United Arab Emirates is expected to further grow over the forecast period, albeit slowly, while value growth is set to remain more dynamic. While 2023’s high value growth was driven by inflationary factors, future demand is likely to be driven by considerable interest in premium options as male consumers increasingly explore products perceived as offering greater specific value and benefits.
Dubai boasts a selection of exclusive wellness spas catering specifically for men, as highlighted by the Visit Dubai list. Notable establishments include 1847 Executive Grooming for Men, situated in Dubai Mall, and Chaps & Co.
While growth of men’s deodorants in the United Arab Emirates is expected to remain stable over the forecast period, supported by various price ranges and male-centric demands, the trend of unisex deodorants is anticipated to gain greater prominence. Globally, the rise of unisex deodorants can be attributed to shifting cultural perspectives on gender and the breakdown of traditional gender roles.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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