Retail sales of NRT smoking cessation aids are expected to decline in constant value terms (2023 prices) over the forecast period, as the prevalence of cigarette smoking continues to fall. The competitive landscape is expected to remain unchanged, and with a lack of new players and product types, there will be few opportunities to grow the market.
While cigarette consumption is in decline in New Zealand, e-vapour products continue to grow in popularity particularly amongst young adults. While some of these products do not contain nicotine, many do contain the chemical, which is highly addictive.
In December 2022, the New Zealand government passed a law which banned the sale of cigarettes to people born after the year 2009. This law will effectively raise the minimum legal age for smoking by one year, each year, so that someone looking to purchase a cigarette in 2050 would need to show that they were 42 years old, for example.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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