In recent years, there have been many successful new entrants in NRT smoking cessation aids, due to renewed interest brought about by formats such as pouches, gummies, and tablets. Insurgent brands such as Lucy and ROGUE have also expanded to offer a full portfolio of oral NRT remedies, from gum and tablets to lozenges and pouches.
Whilst smokers have traditionally gravitated towards NRT smoking cessation aids as a means to use nicotine to reduce tobacco dependency, it appears that many are now turning to nicotine-free alternatives to quit nicotine. In Euromonitor International’s Voice of the Consumer: Health and Nutrition survey, when asked about smoking cessation approaches, the percentage of US respondents who reported switching to e-cigarettes or vaping has been going down since the pandemic, as more news emerges about the potential harmful short-term and long-term side-effects of vaping on lung and cognitive health.
Historically speaking, NRT smoking cessation aids have been most successful amongst older consumers, especially NRT patches and NRT gum, due to the established nature of brands such as Nicorette and NicoDerm in these two categories. However, the rise of teen nicotine vaping in recent years, which was further exacerbated by stress-induced nicotine and tobacco habits during the pandemic, has led the younger generation to engage with NRT smoking cessation aids more than ever before, either through oral intake methods to quit electronic nicotine devices, or to quit tobacco.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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