Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Retail adult incontinence in Australia experienced minimal retail volume growth and solid single-digit current value growth in 2023, driven by various factors, including an ageing population, rising consumer awareness, and a greater variety of…
In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…
Retail adult incontinence was the shining star of retail hygiene in Brazil in 2023, experiencing remarkable growth in both retail volume and current value terms. Key players such as Essity do Brasil and Ever Green Indústria e Comércio Ltda, amongst…
Despite the declining birth rate, Mexico is still a “young country”, with the median age of the population being 29 in 2023. The population of Mexico reached just above 128 million in 2023, with over half of people aged below 34. However, there is a…
The stigma surrounding adult incontinence is gradually subsiding in Switzerland, with adults becoming more confident to purchase retail adult incontinence products. Growing demand for light adult incontinence products is underpinned by the…
2023’s high inflation led to strong volume sales declines for retail adult incontinence in Nigeria. Rising energy costs and a weakened local currency substantially undermined consumer spending power, meaning that many Nigerians were unable to afford…
Looking at the performance of retail adult incontinence in Japan in 2023, current value growth was underpinned by price increases. The overall category saw a double-digit increase in the average unit price in current terms, which turned the low…
Retail adult incontinence in Austria recorded strong growth in current value terms in 2023. While this was partly due to inflationary pressures, such products also experienced a heightened demand, due to the growing number of consumers suffering from…
The demand for retail adult incontinence in Germany, comprising both light and moderate/heavy options, continued to grow in 2023. This growth trajectory can be attributed to factors that include an ageing population and the growing prevalence of…
With the effects of inflation still being felt within the market during 2023, many consumers turned to more affordable options for retail adult incontinence in South Africa. This resulted in the further demand for private label and cheaper…
Retail adult incontinence in the UK continued to record a dynamic performance in 2023. Overall demand for these products was based on several different factors, such as an ageing consumer base, increasing awareness, and greater availability in terms…
Vietnam saw rapid ageing of its population over the review period with the number of people aged 65+ increasing from 7.4 million in 2018 to 9.4 million in 2023. This demographic shift had strong bearing on the performance of retail adult…
Retail adult incontinence continued to be supported by baseline demand in Uzbekistan in 2023. Notably, Rx/reimbursement adult incontinence is not relevant in the country, so retail attracts the primary attention. We also note ongoing consumer…
Retail adult incontinence in Uruguay was subject to an increase in small-scale smuggling, but to a much lesser extent than other tissue and hygiene categories. Typically, the most smuggled products are those sold in a relatively small and…
Retail adult incontinence demonstrated growth in Ukraine in 2023, fuelled by multiple factors, including a rise in the number of individuals affected by illness and injuries due to the war, increased awareness of the convenience of these products,…
Retail adult incontinence in Tunisia registered significant volume growth in 2023. This was due to several factors. Foor instance, increased awareness of the availability of such products support volume growth. In addition, Tunisia’s population is…
Despite economic headwinds, retail adult incontinence products in Turkey demonstrated a noteworthy single-digit volume growth in 2023. This growth was spurred by several factors, including the increasing elderly population in the country and a rising…
Thailand's demographic landscape is undergoing a significant transformation with its population undergoing a period of rapid ageing. This demographic shift is proving to be a pivotal factor in driving demand for retail adult incontinence products.…
Retail adult incontinence in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was attributable to a rapidly increasing ageing population, increasing levels of mobility, including domestic and…
Retail volume growth of retail adult incontinence slowed in 2023 as consumers were confronted with higher priced adult incontinence products. Cost inflation rose throughout the year as the war in Ukraine put upward pressure on energy prices, raw…