Prior to the pandemic, when skin care was a greater focus for many South Africans, the only time they would apply sunscreen was during outdoor activities such as swimming and going to the beach. Therefore, sun care was perceived as a seasonal product which most local consumers would only purchase during the warmer months.
Sun protection in South Africa remained relatively stagnant at the end of the review period with limited innovation. Consumers are more likely to be attracted to beauty and personal care products with innovative packaging that stands out from competitors on store shelves.
The use of natural ingredients in sun care could potentially benefit the category and reach a wider range of consumers. South Africans are more likely to buy a product that includes natural ingredients due to familiarity, a greater understanding of their specific benefits, or because they are actively searching for products that are natural and less likely to be harmful to their skin.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!