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Learn more about our storeThe global economy has witnessed a sustained period of resilient growth as it enters the second half of 2024, driven by falling inflation and better-than-expected employment and private consumption. Short-term growth prospects, however, will be undermined by a still-high interest rate environment, while a potential cooling down of the labour market and growing political uncertainty would affect global business and consumer confidence.
Consumers’ increasing focus on health, performance, and transparency is driving businesses to rethink their product formulations, expanding sustainability communication beyond just vitamins and sports nutrition. In fact, sustainable products within the consumer health industry recorded an 8% value sales CAGR from 2020 to 2023, outperforming their non-sustainable counterparts.
Pet health and wellness is becoming increasingly sophisticated. Nuanced needs are driving specific expected benefits. Understanding life stage specific needs has the potential to create opportunities for pet care brands and category owners.
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
Spending on food in Asia is set to go up despite how easy it is for consumers to trade down to more affordable food options. Brands (both manufacturers and restaurateurs) must show how good quality, unique experiences and, most importantly, joy and satisfaction can come at a reasonable price.
Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.
The increase in the cost of living, growth in e-commerce purchases, and interest in experiences are key drivers that loyalty programmes should consider when profiling the North American consumer. Currently, North Americans have a higher participation in loyalty programmes within industries they interact frequently as a higher engagement allows them to maximise the value of their spending.
In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
New business models, channel expansion and shopper expectations continue to change the landscape. These three areas redefine industry rules and relationships—transforming the path to purchase in the process.
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With offices around the globe, analysts in over 100 countries, data on 210 countries and research on 99.9% of the world’s consumers, we reveal the beauty and insight in the numbers, opening multiple opportunities that help lead you towards success.
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Access professional-level research that successful companies rely on