Alcoholic Drinks in Cameroon

June 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Cameroon?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Cameroon?
  • How are products distributed in Cameroon?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Alcoholic Drinks in Cameroon

Alcoholic drinks: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources

Beer in Cameroon

KEY DATA FINDINGS

Rising costs, resistance to price increases, and impact of regional conflicts
SABC expands dominance: Formalising Guinness deal and strategic investment plan unveiled
Lagers maintain dominance in beer, fuelled by heritage brands; Premium lager demand on the rise
Accelerating beer production and overcoming shortages
Balancing robust demand with price sensitivity
Boosting beer sales through supermarket bar sections
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

Rtds in Cameroon

KEY DATA FINDINGS

Spirit-based RTDs lead while others struggle
SABC's strategic acquisition
Impact of supply shortages and transition in the post-sale ecosystem of Guinness Cameroon SA to SABC Cameroun
Breaking the monopoly for innovation and growth
Cameroonians’ growing love for cocktails could provide an opportunity to introduce RTD cocktails
Rising consumer awareness needed to spur growth
Table 32 Sales of RTDs by Category: Total Volume 2018-2023
Table 33 Sales of RTDs by Category: Total Value 2018-2023
Table 34 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 35 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 36 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 37 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 38 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 41 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 42 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 43 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 44 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 45 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 46 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

Spirits in Cameroon

KEY DATA FINDINGS

Struggling volume amidst counterfeits and economic pressures
Pernod Ricard adapts distribution strategy in Cameroon: New partnership with SABC following BVS SA's closure
Sachet whisky producers navigate criticism, government deadlines, and ongoing battle against illicit spirits
Transition from sachet to bottled spirits to drive market dynamics
Nightlife innovations propel demand for premium whiskies
Surge in cocktail popularity to bolster demand for rum, vodka, and gin
Table 47 Sales of Spirits by Category: Total Volume 2018-2023
Table 48 Sales of Spirits by Category: Total Value 2018-2023
Table 49 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 50 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 55 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 56 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 57 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 58 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 59 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

Wine in Cameroon

KEY DATA FINDINGS

A surge in volume driven by imports and changing habits
BVS SA exits, SOFAVINC grapples with challenges
Changes in Cameroon's wine import landscape: Italian triumph, French setback, and the emergence of Belgium
Robust growth driven by emerging middle class and strategic industry investments
Rising influence of La Cavé establishments and expanding on-trade channels
A strategic window of opportunity
Table 62 Sales of Wine by Category: Total Volume 2018-2023
Table 63 Sales of Wine by Category: Total Value 2018-2023
Table 64 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 65 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 70 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 71 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
The following categories and subcategories are included:

Alcoholic Drinks

      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
      • Flavoured/Mixed Lager
          • Domestic Premium Lager
          • Imported Premium Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Economy Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
      • Low Alcohol Beer
      • Non Alcoholic Beer
    • Stout
    • Regular Cider/Perry
    • Non Alcoholic Cider/Perry
    • Malt-based RTDs
    • Spirit-based RTDs
    • Wine-based RTDs
    • Other RTDs
    • Non Alcoholic RTDs
      • Brandy
      • Cognac
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Non Alcoholic Spirits
        • Prestige Dark Rum
        • Ultra Premium Dark Rum
        • Super Premium Dark Rum
        • Premium Dark Rum
        • Standard Dark Rum
        • Economy Dark Rum
        • Prestige White Rum
        • Ultra Premium White Rum
        • Super Premium White Rum
        • Premium White Rum
        • Standard White Rum
        • Economy White Rum
    • Tequila (and Mezcal)
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
          • Blended Malt Scotch Whisky
            • Prestige Other Blended Scotch Whisky
            • Ultra Premium Other Blended Scotch Whisky
            • Super Premium Other Blended Scotch Whisky
            • Premium Other Blended Scotch Whisky
            • Standard Other Blended Scotch Whisky
            • Economy Other Blended Scotch Whisky
        • Single Grain Scotch Whisky
        • Single Malt Scotch Whisky
      • Other Whiskies
          • Prestige English Gin
          • Ultra Premium English Gin
          • Super Premium English Gin
          • Premium English Gin
          • Standard English Gin
          • Economy English Gin
        • Dutch Gin
        • Prestige Vodka
        • Ultra Premium Vodka
        • Super Premium Vodka
        • Premium Vodka
        • Standard Vodka
        • Economy Vodka
      • Absinthe
      • Ad-Mix Brandy
      • Ad-Mix Gin
      • Ad-Mix Rum
      • Ad-Mix Vodka
      • Ad-Mix Whisky
      • Aguardente/Aguardiente
      • Aguardiente De Caña
      • Akvavit/Aquavit
      • Aniseed-Flavoured Spirits
      • Borovicka
      • Boukha
      • Brandy Type Distilled Spirits
      • Cachaça
      • Calvados
      • Cane
      • Chacha
      • Charanda
      • Chinese Herbal Spirits
      • Chinese Spirits
      • Cut Brandy
      • Destilados De Agave
      • Distilled Fruit Spirits
      • Domestic Brandy
      • Domestic Rum
      • Doppelkorn
      • Economy Chinese Spirits
      • Flavoured Spirits
      • Flavoured Vodka-based Drinks
      • Fynbos gin/Local Gin
      • Gin-flavoured spirits
      • Goldbrand/Goldkrone
      • Grappa
      • Grappamiel
      • Guaro
      • Kirsch
      • Komovica
      • Korn
      • Lambanog
      • Limoncello
      • Local White Spirits
      • Lower Mid-Range Chinese Spirits
      • Lozovaca
      • Maesilju
      • Mahia Rabi Amrane
      • Mead
      • Mixed Spirits
      • Nalivka/Nalewka
      • Nastoyka
      • National Specialities
      • Obstbrände
      • Ouzo
      • Pacharán
      • Palinca/Pálinka
      • Pear and Apple Distillates
      • Pisco
      • Premium Chinese Spirits
      • Prune
      • Punsch
      • Rachiu/Rakija
      • Rum-Flavoured Spirits
      • Samane
      • Sambuca
      • Samsu
      • Schnapps
      • Shochu/Soju
      • Singani
      • Sljivovica/Slivovice
      • Steinhäeger
      • Strong African Spirits
      • Super Premium Chinese Spirits
      • Sura Khao
      • Tequila Flavoured Spirits
      • Travarica
      • Tsipouro
      • Upper Mid-Range Chinese Spirits
      • Vieux
      • Viina
      • Vodka Type Distilled Spirits
      • Other Distilled Beverages
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
      • Apple Wine
      • Bokbunjaju
      • Cheongju
      • Chinese Wine
      • Economy Rice Wine
      • Fortified Fruit Wine
      • Fruit and Berry Wine
      • Fruit and Herbal Wine
      • Fruit and Honey based Wine
      • Fruit Wine
      • Lower Mid-Range Rice Wine
      • Non-Grape Dessert Wine
      • Premium Rice Wine
      • Rice Wine
      • Sake
      • Takju
      • Upper Mid-Range Rice Wine
      • Yakju
      • Yellow Wine
      • Other Non-Grape Wine
      • Champagne
      • Other Sparkling Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine
    • Non Alcoholic Wine

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See All of Our Definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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