Alcoholic Drinks in Ireland

June 2024
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Ireland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Ireland?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Ireland?
  • How are products distributed in Ireland?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Alcoholic Drinks in Ireland

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

Summary 3 Research Sources

Beer in Ireland

KEY DATA FINDINGS

Beer slumps into a volume decline, as sales continue to normalise after the atypical era
Price factors continue to affect the beer industry
Guinness maintains its top spot, further supported by Six Nations partnership and ongoing developments
Government interventions in the alcohol industry will shape future developments
Non/low alcohol trend set to continue across categories
Premiumisation looks set to continue, driven by craft beers and brewery tours
Lager price band methodology
Summary 4 Lager by Price Band 2023
Table 17 Number of Breweries 2018-2023
Table 18 Sales of Beer by Category: Total Volume 2018-2023
Table 19 Sales of Beer by Category: Total Value 2018-2023
Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 26 Sales of Beer by Craft vs Standard 2018-2023
Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

Cider/Perry in Ireland

KEY DATA FINDINGS

Cider/perry slumps, although on-trade cider sales remain fairly resilient
Bulmers maintains its lead thanks to local production and sustainability efforts
Non-alcoholic cider: limited so far, but starting to attract attention
An overall positive outlook expected for cider, thanks to its traditional heritage in Ireland
Premiumisation, craft options, and sustainability incentives will help to drive sales
Enhanced flavour profiles could help fend off competition from RTDs
Table 34 Sales of Cider/Perry: Total Volume 2018-2023
Table 35 Sales of Cider/Perry: Total Value 2018-2023
Table 36 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 37 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 45 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 46 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028

Rtds in Ireland

KEY DATA FINDINGS

Sales in RTDs slump due to direct competition from freshly-mixed cocktails in licensed venues
Will RTDs rediscover their niche after their era of fame?
West Coast Cooler and WKD maintain their top places
Sales expected to return to positive figures
Government interventions in the alcohol industry will shape future developments
New product developments will drive the way forward for RTDs
Table 49 Sales of RTDs by Category: Total Volume 2018-2023
Table 50 Sales of RTDs by Category: Total Value 2018-2023
Table 51 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 52 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 57 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 58 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 59 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 60 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 61 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

Spirits in Ireland

KEY DATA FINDINGS

Spirits achieve marginal growth thanks to mixology trends
Diageo maintains its lead thanks to success of Smirnoff brand and its extensive portfolio
Non-alcoholic spirits is the next big thing, as supported by “mocktails” trend
Marginal positive growth expected to continue, as category adapts to changing environment
Opportunities and challenges ahead for different subcategories
A growing number of brands expected in non-alcoholic spirits
Vodka, gin, other blended Scotch whisky, dark rum, and white rum price band methodology
Summary 5 Benchmark Brands 2023
Table 64 Sales of Spirits by Category: Total Volume 2018-2023
Table 65 Sales of Spirits by Category: Total Value 2018-2023
Table 66 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 67 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 73 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 75 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 76 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 78 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 79 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 80 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 81 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 82 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

Wine in Ireland

KEY DATA FINDINGS

Irish consumers continue to lose interest in wine
Vermouth fares slightly better due to novelty appeal
Wine faces rising competition from other alcoholic drinks
Downwards trend expected to continue due to declining interest and developments in the alcohol industry
Non-alcoholic and premium options herald opportunities for wine
Sustainability will remain a key focus over the forecast period
Table 85 Sales of Wine by Category: Total Volume 2018-2023
Table 86 Sales of Wine by Category: Total Value 2018-2023
Table 87 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 88 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 100 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 101 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 102 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 112 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 113 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
The following categories and subcategories are included:

Alcoholic Drinks

      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
      • Flavoured/Mixed Lager
          • Domestic Premium Lager
          • Imported Premium Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Economy Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
      • Low Alcohol Beer
      • Non Alcoholic Beer
    • Stout
    • Regular Cider/Perry
    • Non Alcoholic Cider/Perry
    • Malt-based RTDs
    • Spirit-based RTDs
    • Wine-based RTDs
    • Other RTDs
    • Non Alcoholic RTDs
      • Brandy
      • Cognac
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Non Alcoholic Spirits
        • Prestige Dark Rum
        • Ultra Premium Dark Rum
        • Super Premium Dark Rum
        • Premium Dark Rum
        • Standard Dark Rum
        • Economy Dark Rum
        • Prestige White Rum
        • Ultra Premium White Rum
        • Super Premium White Rum
        • Premium White Rum
        • Standard White Rum
        • Economy White Rum
    • Tequila (and Mezcal)
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
          • Blended Malt Scotch Whisky
            • Prestige Other Blended Scotch Whisky
            • Ultra Premium Other Blended Scotch Whisky
            • Super Premium Other Blended Scotch Whisky
            • Premium Other Blended Scotch Whisky
            • Standard Other Blended Scotch Whisky
            • Economy Other Blended Scotch Whisky
        • Single Grain Scotch Whisky
        • Single Malt Scotch Whisky
      • Other Whiskies
          • Prestige English Gin
          • Ultra Premium English Gin
          • Super Premium English Gin
          • Premium English Gin
          • Standard English Gin
          • Economy English Gin
        • Dutch Gin
        • Prestige Vodka
        • Ultra Premium Vodka
        • Super Premium Vodka
        • Premium Vodka
        • Standard Vodka
        • Economy Vodka
      • Absinthe
      • Ad-Mix Brandy
      • Ad-Mix Gin
      • Ad-Mix Rum
      • Ad-Mix Vodka
      • Ad-Mix Whisky
      • Aguardente/Aguardiente
      • Aguardiente De Caña
      • Akvavit/Aquavit
      • Aniseed-Flavoured Spirits
      • Borovicka
      • Boukha
      • Brandy Type Distilled Spirits
      • Cachaça
      • Calvados
      • Cane
      • Chacha
      • Charanda
      • Chinese Herbal Spirits
      • Chinese Spirits
      • Cut Brandy
      • Destilados De Agave
      • Distilled Fruit Spirits
      • Domestic Brandy
      • Domestic Rum
      • Doppelkorn
      • Economy Chinese Spirits
      • Flavoured Spirits
      • Flavoured Vodka-based Drinks
      • Fynbos gin/Local Gin
      • Gin-flavoured spirits
      • Goldbrand/Goldkrone
      • Grappa
      • Grappamiel
      • Guaro
      • Kirsch
      • Komovica
      • Korn
      • Lambanog
      • Limoncello
      • Local White Spirits
      • Lower Mid-Range Chinese Spirits
      • Lozovaca
      • Maesilju
      • Mahia Rabi Amrane
      • Mead
      • Mixed Spirits
      • Nalivka/Nalewka
      • Nastoyka
      • National Specialities
      • Obstbrände
      • Ouzo
      • Pacharán
      • Palinca/Pálinka
      • Pear and Apple Distillates
      • Pisco
      • Premium Chinese Spirits
      • Prune
      • Punsch
      • Rachiu/Rakija
      • Rum-Flavoured Spirits
      • Samane
      • Sambuca
      • Samsu
      • Schnapps
      • Shochu/Soju
      • Singani
      • Sljivovica/Slivovice
      • Steinhäeger
      • Strong African Spirits
      • Super Premium Chinese Spirits
      • Sura Khao
      • Tequila Flavoured Spirits
      • Travarica
      • Tsipouro
      • Upper Mid-Range Chinese Spirits
      • Vieux
      • Viina
      • Vodka Type Distilled Spirits
      • Other Distilled Beverages
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
      • Apple Wine
      • Bokbunjaju
      • Cheongju
      • Chinese Wine
      • Economy Rice Wine
      • Fortified Fruit Wine
      • Fruit and Berry Wine
      • Fruit and Herbal Wine
      • Fruit and Honey based Wine
      • Fruit Wine
      • Lower Mid-Range Rice Wine
      • Non-Grape Dessert Wine
      • Premium Rice Wine
      • Rice Wine
      • Sake
      • Takju
      • Upper Mid-Range Rice Wine
      • Yakju
      • Yellow Wine
      • Other Non-Grape Wine
      • Champagne
      • Other Sparkling Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine
    • Non Alcoholic Wine

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
  • Inform your marketing, brand, strategy and market development, sales and supply functions.

This report originates from Passport, our Alcoholic Drinks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;