As the business environment in South Korea is changing to become increasingly casual with fewer restrictions on dress codes (outside of the traditional banking sector), local consumers are likely to spend more money on other fashionable items such as sneakers or casual apparel. Brands such as Ermenegildo Zegna are reportedly retreating from ties and instead expanding to offer more casual lines, such as knitwear and sporty jumpers.
Daiso is a popular variety store chain in South Korea, appreciated for its inexpensive lifestyle items – similar to dollar stores with the prices of its SKUs averaging KRW1,000-5,000. The chain is expanding its product offerings to certain apparel items such as shirts and underwear, and accessories, including ties and hats/caps.
In 2023, the Y2K trend has resulted in the resurgence of hair scrunchies, which was a popular fashion item in the 2000s. Over the forecast period, a wider range of scrunchies is likely to be offered to consumers, including scrunchies used as a bracelet substitute, larger options, more delicate patterns and vivid colours, which will be particularly popular among young female consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See All of Our DefinitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!