Apparel accessories is set to display stagnant retail volume sales development over the forecast period, with value growth primarily driven by consumers trading up for more premium alternatives. The category will remain highly weather dependent, with a range of scarves, gloves, and hats/caps being necessary for the varied climate, both seasonally and geographically, with the northern parts registering much colder temperatures.
Major apparel and footwear retailers, such as H&M Hennes & Mauritz, KappAhl, and Lindex, drive the apparel accessories market in Sweden, using an extensive retail network to encourage impulse buys of fashion-forward accessories while maintaining economy pricing to attract diverse customer profiles. Apparel accessories in Sweden typically serve as supplementary in-store purchases, to a lesser extent in online shopping, a trend that has historically limited more dynamic retail value sales, especially during economic instability as consumers prioritise essential clothing items.
In the premium and luxury segments of the apparel accessories landscape, items are often seen as statement pieces rather than just supplementary purchases, with a strong emphasis on functionality, quality, and brand image. Premium belts, hats, and scarves are gaining traction among mid-income consumers, with this consumer segment being enjoying branded accessories as statement pieces.
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Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See All of Our DefinitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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