As the world continues to change, it is becoming increasingly difficult for businesses to keep up with competitors as technology spurs both the rate of and access to innovation. It can be difficult for companies to understand why industries are evolving in the way they are today, much less predict how they will evolve into the future.
A megatrend is a long-term shift in behaviour or attitude with global impact across multiple industries. Megatrend analysis allows companies to build a long-term strategy that is proactive, rather than reactive, making sense of where they stand today, but also ensuring they have a plan to remain relevant moving forward.
We’ve created videos to help you learn more about the 8 key megatrends that will have the most impact through to 2030:
Experience More: People are prioritising experiences over things in the pursuit of happiness. Brands are leveraging the latest technology to be authentic, local and immersive to find a key differentiator from their competitors.
Middle Class Retreat: Middle class consumers are an important segment, so it is vital for businesses to understand how the retreat of the middle class has brought around long-lasting changes in behaviour, values and priorities of the consumers and what opportunities it could bring in the future.
Premiumisation: Consumers everywhere are spending more on the products and services that matter most. As volume growth flattens (or even declines) in ageing developed markets, premiumisation will be a vital part of strategy for all brands.
Ethical Living: Climate change and plastic pollution have grabbed the world’s attention, raising consumers’ ethical standards and driving demand for sustainable products. Meeting these standards is no longer optional for companies and brands.
Shopping Reinvented: Economic and technological shifts have rewritten the shopper journey holistically. Today, shopping is a journey, the purpose of which is not just buying, but relationship-building.
Connected Consumers: Consumers are becoming increasingly connected. While connectivity first spread through developed markets, the growth of affordable mobile technology has enabled consumers in the developing world to come online as well.
Healthy Living: The adoption of a more holistic and preventative approach to wellness encompassing spiritual and mental balance—alongside physical health—means businesses can harness a wider spectrum of opportunities to help consumers achieve their health and wellbeing goals.
Shifting Market Frontiers: Changes in the global economy, population, technology and the environment are all influencing global shifts, shaking up consumer markets and opening new niches for companies to expand.
For more information on our top 8 Megatrends and to learn more about how to apply megatrend analysis to your business, download our white paper ‘Megatrend Analysis: Putting the Consumer at the Heart of Business.’