Articles
Embracing Green Loyalty: Is Your Brand Ready for a Sustainable Future?
Carmen Silva
Sustainable practices, which range from minimising a brand's environmental footprint to advancing sustainability goals, have helped create and cultivate authentic brands that resonate with consumer values and strengthen brand image.
Innovation in Soft Drinks: Fewer Launches, More Functional Focus
Howard Telford
Soft drinks innovation strategy in 2024 is being developed in the context of a more challenging economic and financial environment. Sharp rises in the cost-of-living have made premium-priced products (generally the focus of beverage innovation investment) more difficult for consumers to afford and adopt
Chart of the Month: Understanding Consumer Habits to Bridge the Fitness Gap
Paula Ferolla
As new trends across health and nutrition emerge, it is important for companies and brands to understand consumer health perceptions and concerns, as well as related consumption and exercising habits. Our Voice of the Consumer: Health and Nutrition Survey can help.
The Future of Food Technology: Top Trends from the IFT Annual Conference and Expo
Miri Eliyahu
In mid-July, food technologists, ingredient companies, start-ups in the food tech space and food science experts convened for the annual Institute for Food Technologists (IFT) meeting in Chicago. This year, a few trends stood out, for both their educational emphasis and their overwhelming presence on the show floor.
Five Key Snack Trends to Track in 2024-2025
Carl Quash III
Global snack sales continue to grow – set to surpass USD680 billion in retail sales in 2024, up 5.6% from 2023. Though inflation is slowing and promotions are peaking, challenges such as the cocoa crisis and consumers’ reassessment of their snack spend persist. Euromonitor International’s snacks research has identified five key trends set to shape snacks in the year ahead.
Skin Care Brands Race to Join the Dermocosmetics Movement
Olivia Stelmaszczyk
The pandemic brought a timely reminder of the importance of investing in skin care and health. As a result, today’s beauty consumer is smarter than ever, with a growing belief that skin care routines are just as much about health as about beauty.
Wellness at Home: A Way to Differentiate and Win in Emerging Markets
Nick Stene
Products and brands heavily into wellness and biophilic design tend to grow faster than their sectors, with this trend booming in part due to how insane so much of our life away from home has become. Wellness drives investments in our homes against the backdrop of a negative growth industry, offering brands a premium position, and it is strongest as a trend in the parts of the world like South East Asia and Latin America where brands most want to win, but have also been struggling to expand.
Seven Types of Shoppers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.