Bosnia and Herzegovina

The Sarajevo in Bosnia and Herzegovina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Banja Luka in Bosnia and Herzegovina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure,…

Sweet biscuits, snack bars and fruit snacks in Bosnia and Herzegovina grapples with a duality in 2024. On one hand, health and wellness trends continue to dampen demand for certain sweet biscuit categories reliant on refined sugar. On the other hand,…

Sugar confectionery faces a difficult reality in Bosnia and Herzegovina. The reputation of refined sugar remains poor, with health and wellness trends heavily impacting consumer demand. In 2024, this translates to a continued decline in consumer…

Despite the maturity of most categories, snacks in Bosnia and Herzegovina exhibits stable consumer demand in 2024. This, combined with rising product prices due to lingering inflation, translates to solid to strong RSP value growth. The market is…

Savoury snacks in Bosnia and Herzegovina faces a complex situation in 2024. Consumer demand stagnates, leading to only modest retail volume growth. This can be attributed to the growing influence of health and wellness trends. Consumers are…

Ice cream in Bosnia and Herzegovina defied expectations in 2024. Despite a challenging demographic crisis leading to a shrinking consumer base, the category managed to maintain stable demand. This resilience can be attributed to the constant stream…

Gum in Bosnia faces a challenging reality in 2024. Consumer demand continues to dwindle due to a shrinking population base. This demographic decline translates to a moderate decrease in retail volume. Even with rising unit prices caused by inflation,…

Despite a growing health consciousness among Bosnian consumers, chocolate remains a beloved treat in 2024. Dark chocolate, in particular, enjoys a reputation as a healthy indulgence, further solidifying chocolate's place in the snacking landscape.…

In 2023, wine in Bosnia and Herzegovina experienced a notable slowdown in consumer demand, although it remained comparatively stronger when compared to beer consumption trends. This shift in consumer preferences hinted at a gradual transition towards…

Consumer demand for spirits witnessed a significant slowdown in 2023, marked by minimal total volume growth across the category. This trend was characterised by mixed performances among the three largest spirits categories. While whisky categories…

Convenience continued to drive consumer demand for RTDs in Bosnia and Herzegovina in 2023, resulting in solid total volume growth. This growth, combined with rising RTD prices due to inflation, culminated in achieving strong double-digit percentage…

Consumer demand for cider/perry in Bosnia and Herzegovina tends to be highly volatile, given that this category is small within alcoholic drinks. In 2023, even minor changes and shifts had significant impacts on the category's performance. Following…

One significant trend observed in beer in Bosnia and Herzegovina in 2023 was the challenge posed by market saturation and escalating prices. As consumer preferences continued to evolve, the product area faced a decline in overall demand, particularly…

Inflation and rising prices of most products, coupled with an increasing cost of living in 2023, negatively impacted consumer confidence in Bosnia and Herzegovina. Additionally, a negative demographic trend affecting the country contributed to the…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Bosnia and Herzegovina over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure…

In 2023, Bosnia and Herzegovina witnessed significant changes in its tobacco landscape, marked by declining smoking prevalence and notable economic factors influencing consumer behaviour. A growing health consciousness among the population has led to…

In 2023, retail value sales of e-vapour products and heated tobacco recorded double-digit growth in Bosnia Herzegovina. While the smoking prevalence and cigarette consumption, including illicit trade, continue to decline in the country, two other…

Cigars and cigarillos continued to achieve moderate double-digit retail volume growth in Bosnia Herzegovina in 2023 as consumer demand among niche consumer groups and cigar aficionados remained stable. Both the cigars and cigarillos categories remain…