Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Analgesics achieved strong double-digit growth in 2023 amidst stable consumer demand and rising unit prices caused by inflation. Systemic analgesics is outperforming topical analgesics in 2023, a trend that has been prevalent throughout the review…
In 2023, consumer health is no longer influenced by the COVID-19 pandemic, as everyday life has normalized in Bosnia and Herzegovina. Some categories, such as cough, cold allergy (hay fever) remedies, which were negatively impacted during the…
Cough, cold and allergy (hay fever) continues to rebound following the declines during the COVID-19 pandemic and the slow recovery in its aftermath. Unit prices have been driven up by inflation resulting in double-digit current value growth in 2023,…
Dermatologicals continues to achieve strong growth in 2023 driven by health and wellness trends and premiumisation in some product categories. Rising unit prices in response to inflation, which has impacted the entire consumer health category, has…
Dietary supplements is a dynamic consumer health category, which benefits from frequent new product launches year-round. In 2023, the category is witnessing strong double-digit current value growth due to strong consumer demand and rising unit prices…