Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Consumer demand for retail adult incontinence remains stable in Bosnia and Herzegovina, with marginal growth in retail volume terms. In response to rising prices, the category has seen strong double-digit retail value growth. Older people are the…
Skin care remains one of the fastest growing and most dynamic beauty and personal care categories in Bosnia and Herzegovina driven by consumer demand for mass and premium skin care products. The category continues to witness significant…
Nappies/diapers/pants in Bosnia and Herzegovina is one of hardest hit categories in tissue and hygiene as it is heavily impacted by the country’s declining population, thus creating a smaller potential consumer base. Low birth rates continue to…
Tissue and hygiene in Bosnia and Herzegovina continued to experience the effects of high inflation in 2023, although the rate was significantly lower than in 2022. Inflation has weakened consumer purchasing power as many households face higher costs…
In retail tissue in Bosnia and Herzegovina, toilet paper, paper tableware and paper towels all saw a moderate decline in retail volume terms in 2023. Consumers opted to economise and refrained from buying less essential products like paper tableware.…
In 2023, toilet care achieved marginal retail volume growth due to stagnating consumer demand and the maturity of leading subcategories. Increased attention to toilet care is compensating for the loss of the consumer base in the face of population…
Laundry care witnessed double-digit current value growth in 2023 amid rising prices and high levels of inflation. Consumers are feeling the financial pressure and continue to reign in consumption of laundry care. Outdated products, such as bar…
Apart from electric air fresheners, all other air care products witnessed a decline in retail volume terms in 2023. In the face of rising costs of living, consumers are choosing to economise and cut down on unnecessary purchases, which includes most…
Sugar confectionery faces a difficult reality in Bosnia and Herzegovina. The reputation of refined sugar remains poor, with health and wellness trends heavily impacting consumer demand. In 2024, this translates to a continued decline in consumer…
While concentrates are a sizeable product area in Bosnia-Herzegovina, they have been on a downward trajectory in recent years and this expected to continue in 2023, with a further fall in volume sales. Consumers prefer the convenience of RTD options…