Bosnia and Herzegovina

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

Direct selling registered a fall in constant value sales in 2022, as double-digit inflation caused by the energy crisis stemming the war in Ukraine dampened volume sales. In fact, direct selling was the worst performing retail channel in 2022, as…

In 2022, though there was double-digit growth in current value sales, growth in constant value sales

In 2022, though there was double-digit growth in current value sales, growth in constant value sales

E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…

Performance was muted for retailers in Bosnia and Herzegovina in 2022. Though there was double-digit growth in current value sales, there was only a minimal increase in constant value sales, as inflation dampened volume sales significantly.…

This report assesses the business environment in Bosnia and Herzegovina, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT…

Analgesics achieved strong double-digit growth in 2023 amidst stable consumer demand and rising unit prices caused by inflation. Systemic analgesics is outperforming topical analgesics in 2023, a trend that has been prevalent throughout the review…

In 2023, consumer health is no longer influenced by the COVID-19 pandemic, as everyday life has normalized in Bosnia and Herzegovina. Some categories, such as cough, cold allergy (hay fever) remedies, which were negatively impacted during the…

Cough, cold and allergy (hay fever) continues to rebound following the declines during the COVID-19 pandemic and the slow recovery in its aftermath. Unit prices have been driven up by inflation resulting in double-digit current value growth in 2023,…

Dermatologicals continues to achieve strong growth in 2023 driven by health and wellness trends and premiumisation in some product categories. Rising unit prices in response to inflation, which has impacted the entire consumer health category, has…

Dietary supplements is a dynamic consumer health category, which benefits from frequent new product launches year-round. In 2023, the category is witnessing strong double-digit current value growth due to strong consumer demand and rising unit prices…

Consumers are increasingly health conscious and digestive health is among the top priorities for a number of reasons. Many Bosnians continue to live unhealthy lifestyles and eat poorly, which are negatively impacting digestive health. In addition, a…

Herbal/traditional products is witnessing a strong performance in 2023, amidst stable consumer demand and rising unit prices in all categories. Inflation has been a key trend driving up unit prices of herbal/traditional products. While the COVID-19…

Paediatric consumer health achieved strong current value growth in 2023, largely in response to rising unit prices and inflation impacting consumer health products in general. Consumer demand for children-specific consumer health products remains…

Sports nutrition is performing well in 2023 thanks to renewed consumer demand in the post-pandemic period, which is helping the category to surpass pre-pandemic sales levels. Generally, sports nutrition products are used by both professional athletes…

Vitamins is witnessing one of the highest growth rates within consumer health in 2023, thanks to robust consumer demand driven by health and wellness trends. Vitamin intake and supplementation is gaining importance in Bosnia and Herzegovina, with…

Weight management and wellbeing continues to record strong current value growth rates in 2023, driven by the popularity of health and wellness trends, which is having a significant impact on consumer attitudes and purchasing patterns. COVID-19 is no…