Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Energy drinks is expected to register healthy volume growth in 2023. Energy drinks have a loyal fan base. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities…
Sales of edible oils declined in retail volume terms over the course of 2023 amidst downwards pressure on consumer demand for all categories of cooking ingredients and meals. Despite the essential status of edible oils, especially sunflower oil,…
The inflationary climate in Bosnia and Herzegovina intensified in 2023, resulting in strong double-digit current value growth of drinking milk products. The higher price of locally and regionally sourced raw milk has pushed up average unit prices in…
Retail volume sales stagnated in 2023, as demand weakened amid rising unit prices caused by high inflation. Automatic dishwashing continues to grow moderately whilst the much larger hand dishwashing category saw a decline in retail volume terms.…
Direct selling registered a fall in constant value sales in 2022, as double-digit inflation caused by the energy crisis stemming the war in Ukraine dampened volume sales. In fact, direct selling was the worst performing retail channel in 2022, as…
Consumers are increasingly health conscious and digestive health is among the top priorities for a number of reasons. Many Bosnians continue to live unhealthy lifestyles and eat poorly, which are negatively impacting digestive health. In addition, a…
Dietary supplements is a dynamic consumer health category, which benefits from frequent new product launches year-round. In 2023, the category is witnessing strong double-digit current value growth due to strong consumer demand and rising unit prices…
Dermatologicals continues to achieve strong growth in 2023 driven by health and wellness trends and premiumisation in some product categories. Rising unit prices in response to inflation, which has impacted the entire consumer health category, has…
In 2023, retail volume sales of depilatories declined in Bosnia and Herzegovina, amid lower consumer confidence caused by high inflation and the rising cost of living. Women’s razors and blades is the largest category within depilatories, but it was…
In 2023, amid significant inflation and rising prices deodorants in Bosnia and Herzegovina faced weaker consumer demand. Retail volume growth declined in all categories with the exception of deodorant sticks and deodorant wipes. In the face of higher…
Dairy products and alternatives continues to enjoy strong double-digit growth in current value terms, driven by significant unit price increases across all dairy categories. The inflationary pressure which began back in 2022 continued throughout…
Cough, cold and allergy (hay fever) continues to rebound following the declines during the COVID-19 pandemic and the slow recovery in its aftermath. Unit prices have been driven up by inflation resulting in double-digit current value growth in 2023,…
2023 was a year of stable, modest retail volume growth and strong double-digit retail value growth in current terms for cooking ingredients and meals in Bosnia and Herzegovina as high inflation and subsequent significant unit price growth all of…
In 2023, consumer health is no longer influenced by the COVID-19 pandemic, as everyday life has normalized in Bosnia and Herzegovina. Some categories, such as cough, cold allergy (hay fever) remedies, which were negatively impacted during the…
While concentrates are a sizeable product area in Bosnia-Herzegovina, they have been on a downward trajectory in recent years and this expected to continue in 2023, with a further fall in volume sales. Consumers prefer the convenience of RTD options…
Despite the inflationary pressure and significant price increases in 2023, consumer demand for colour cosmetics remained stable in Bosnia and Herzegovina. All categories with the exception of eye shadow posted volume growth and moderate current value…
While coffee is expected to register double-digit current value growth, volume sales are expected to fall marginally. A couple of factors are expected to lead to the slight volume decline. Continuing price rises dampen volume sales, as does…
Cigars and cigarillos continued to achieve moderate double-digit retail volume growth in Bosnia Herzegovina in 2023 as consumer demand among niche consumer groups and cigar aficionados remained stable. Both the cigars and cigarillos categories remain…
Smoking prevalence in Bosnia and Herzegovina has continued to decline throughout the review period, a trend that persisted into 2023, exerting a downward pressure on cigarette consumption. This decline is attributed to a growing number of…
Consumer demand for cider/perry in Bosnia and Herzegovina tends to be highly volatile, given that this category is small within alcoholic drinks. In 2023, even minor changes and shifts had significant impacts on the category's performance. Following…