Bulgaria

In 2023, drinking milk products continued to witness negative volume growth, due in part to reduced time spent at home cooking and a falling population. On the other hand, drinking milk products saw positive growth in current value terms, as…

Butter and spreads continue to witness decline in retail volume sales due to price inflation. Butter was among the food categories with the highest price growth in 2022 as players faced soaring costs. Retail prices continued to increase in the first…

In Bulgaria, younger consumers are increasingly turning to herbal/traditional products as a natural and holistic alternative to conventional medications. These consumers are at the forefront of the shift towards a more preventive and holistic…

2024 has been another tough year for sales of sweet biscuits, snack bars and fruit snacks with sales continuing to decline in retail volume terms, albeit at a slower rate than in the previous two years. Despite inflation starting to stabilise and a…

Smokeless tobacco, heated tobacco and e-vapour products in Bulgaria posted dynamic growth despite rising unit prices across all categories. The growing popularity of such products has led to higher excise duty on e-liquids and nicotine free liquids,…

AFH tissue and hygiene in Bulgaria continued to steadily recover from the harsh impact caused by the COVID-19 pandemic. Restrictions in hotels and restaurants, which is the biggest AFH channel, hindered sales in 2020 as many establishments were…

Most product areas within cooking ingredients and meals maintained positive value, despite a decline in volume. This decline can be attributed to the significant inflation experienced in the previous year, the resulting growth in retail prices, and…

The dairy and alternatives category in Bulgaria has been severely impacted by high inflation rates against the backdrop of the war in Ukraine and the country’s political crisis. Dairy prices increased enormously in 2022 and continued to grow slightly…

The consumption of processed fruit and vegetables in Bulgaria increased slightly in 2023, mainly due to the growing need for convenience amid busier lifestyles and rising urbanization. Furthermore, the growing number of people living alone is driving…

The pervasive smoking habits in Bulgaria exert a considerable negative effect on the sales of NRT smoking cessation aids. Bulgaria has one of the highest smoking rates in the European Union, with a significant portion of the population addicted to…