Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while…
Carbonates in Bulgaria is witnessing notable shifts in 2023 due to persistent inflationary pressures impacting consumer spending habits. The rising cost of living has led consumers to curtail expenditure on non-essential goods, fostering a heightened…
Despite continuing high inflation, performance for health and beauty specialists in Bulgaria was stable, with constant value sales rising slightly. There was also further opening of outlets. Value sales through pharmacies continued to account for…
In 2023, beauty and personal care in Bulgaria performed noticeably better than in 2022. The relatively high inflation, especially in the first half of the year, led to significant growth in current value terms, with double-digit increases across most…
Performance was muted in 2023 for appliances and electronic specialists in Bulgaria, with minimal current value growth, and constant value sales falling. Continuing rising prices cut into profit margins and reduced consumers’ purchasing power. As…