Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of snacks continue to increase at a faster pace in current value terms than retail volume terms in 2024. This is due to prices continuing to rise, albeit at a slightly more modest pace as inflation begins to stabilise, as well as the impact of…
The soft drinks market in Bulgaria in 2023 is experiencing transformative changes in response to economic factors and evolving consumer preferences. Inflationary pressures are notably impacting price growth and disposable incomes, leading consumers…
In 2023, the consumption of spirits in Bulgaria increased with volume sales rising well in on-trade venues but declining marginally in retailers. Current value growth was fuelled by price rises after a long period of stability. Nevertheless, the…
Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…
The sports nutrition category has seen international brands, such as Post Holdings Inc, Optimum Nutrition Inc, and Pure Nutrition Technology, establish strong positions in the Bulgarian market. International brands typically offer a wide range of…