Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of savoury snacks in Bulgaria have remained flat in retail volume terms while growth in current value terms is being sustained by prices remaining elevated. Despite the decrease in inflation seen in 2024, the retail prices of some savoury…
Boosted by significant price hikes and the inflation, self-service cafeterias is achieving very strong value growth as consumer demand continues to recover following the COVID-19 pandemic. As no further pandemic-related restrictions have been…
In 2023, skin care in Bulgaria witnessed robust double-digit growth in current value terms, mainly driven by unit price increase. However, volume sales also made steady gains thanks to the growing popularity of products targeting specific skin…
The demands of busy and stressful lifestyles in Bulgaria have given rise to a significant increase in the demand for sleep aids. As modern life becomes increasingly fast-paced and work-related pressures intensify, many individuals find themselves…
Inflation was still an issue in 2023 for small local grocers in Bulgaria, though growth eased. As such, though current value sales rose, constant value sales fell, as continuing rising costs cut profit margins. There was also minimal openings of new…