Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Most consumer foodservice categories in Bulgaria have either recovered or are nearing full recovery in 2023. With no movement or travel restrictions, despite new COVID-19 variants, the market could continue to develop uninterrupted in the year. The…
In 2023, the consumer health market in Bulgaria is set to see steady current value growth, with sales set to continue to fall at constant 2023 prices, though at a slower rate than in the previous year in both cases. Consumer preferences are shifting…
2023 was not a good year for convenience retailers in Bulgaria. With inflation still being high, consumers cut back on spending in convenience retailers, as prices tend to be higher than in other grocery retailers. In addition, there is a degree of…
Most product areas within cooking ingredients and meals maintained positive value, despite a decline in volume. This decline can be attributed to the significant inflation experienced in the previous year, the resulting growth in retail prices, and…
Price sensitivity among Bulgarian consumers is a key factor influencing their purchasing decisions when it comes to cough, cold, and allergy (hay fever) remedies. As the minimum wage in Bulgaria is just under EUR400 in 2023, a significant portion of…
The dairy and alternatives category in Bulgaria has been severely impacted by high inflation rates against the backdrop of the war in Ukraine and the country’s political crisis. Dairy prices increased enormously in 2022 and continued to grow slightly…
The slowdown in production of aluminium across Europe, due to higher energy prices caused by the war in Ukraine, has led to a shortage of aluminium for producing deodorant cans and antiperspirants. As a result, some deodorant manufacturers increased…
In 2023, depilatories in Bulgaria witnessed steady growth in current value terms, driven mainly by unit price growth. Retail volume growth also remained steady even though some consumers made cutbacks to expenditure. An increasing number of girls are…
The sedentary lifestyles that are prevalent in Bulgaria significantly impact the market for dermatological products. A lack of physical activity often goes hand in hand with prolonged periods of sitting indoors, which can lead to reduced exposure to…
Probiotics, known for their positive impact on digestive health and overall wellbeing, have gained significant traction among health conscious consumers. The growing awareness of probiotics as a preventive measure against common digestive issues,…