Bulgaria

Bottled water overall benefits from strong health and wellness trends, with consumers increasingly opting for bottled water's simple hydration and refreshment, particularly in restaurants. The category is rising steadily among health-conscious…

Although a relatively small category in Bulgaria, breakfast cereals is reporting solid growth in retail volume and current value terms in 2023, due to the rising importance of health. Players are keen to develop healthier options, as with Dr Oetker's…

Sofia and Stara Zagora are Bulgaria’s most economically vibrant cities, having the highest GDP per capita among the country’s cities. Meanwhile, Burgas holds the highest potential for future economic growth. However, challenges for the country’s…

Depopulation in Bulgaria in 2021-2040 will be driven by natural decrease, but negative net migration in most years will also contribute. Ageing is set to accelerate with Bulgaria remaining among the top three oldest regional countries, thus impacting…

Bulgaria continues to rank among the top third countries globally in the Index of Economic Freedom, supported by a low tax burden and good fiscal health. Bulgaria remains an attractive investment destination, recording a considerably increasing…