Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The economy segment of cigars and cigarillos in Bulgaria has been most heavily impacted by the rising cost of living and high rate of inflation in 2023. The large consumer base of cigar and cigarillo smokers are switching to cheaper alternatives,…
Instant coffee in Bulgaria is experiencing a phase of stagnation, primarily due to the outdated perception of instant coffee compared to more modern alternatives like capsule coffee and bean-grinding machines. The demographic of instant coffee users…
Due to the relatively high inflation in Bulgaria, mass colour cosmetics continued to grow at a faster pace than premium colour cosmetics in 2023. As the cost of living in Bulgaria remained quite high, people preferred to shop for more affordable…
In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…
Driven by rising unit prices and strong inflationary pressure, consumer foodservice continued to record double-digit value growth in 2023. The performance varied depending on the location; however, all categories managed to grow at a similar rate and…