Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
The year 2024 has witnessed a significant increase in price sensitivity among consumers due to rising inflation, leading to a sharp rise in chocolate confectionery prices in Kenya. This has resulted in stagnant sales volume growth within the…