Gum

There is expected to be a healthy increase in volume sales of gum in Uzbekistan, though constant value growth is expected to be muted, due to continuing high inflation. Consumers increasingly buy gum as a breath freshener and there is a growing…

Chewing gum sales in Uruguay are projected to exhibit positive growth in retail volume terms for the third consecutive year in 2024. However, despite this encouraging trend, the category has yet to fully recover from the pre-pandemic slump. This…

Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…

In spite of continuing high inflation, gum in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports increased…

Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…

Gum is showing positive dynamics in Kazakhstan in 2024, supported by consumers’ out-of-home lifestyles following the past era of the pandemic. Indeed, gum saw a resurgence after the lockdowns ended and consumers returned to their work lives and…

Plastic bottle packs have continued to gain ground in gum in Guatemala in 2024. Popular brands available in such formats include Trident (35 pieces), Mentos Pure Fresh (15 pieces) and Orbit White (15 pieces). Buoyant demand is partly explained by…

The trend of consumers purchasing less gum in Australia persists in 2024, as the category’s retail volume sales continue to slide. Consumer attitudes towards the category, as well as the need for chewing gum in daily life, has diminished. With hybrid…

Gum in the Philippines has found it difficult to maintain retail volume and value sales through the review period. The discretionary character of gum makes it is easy for consumers to sacrifice these products, especially if they are working within…

Chewing gum is seeing positive value and volume growth in Estonia in 2024 as it is promoted as being beneficial to dental health, particularly sugar-free versions. Orbit, for instance, has an image of a tooth on its packaging, suggesting the benefits…

It is expected to be a muted picture for gum in Algeria in 2024, with only minimal volume growth. With inflation continuing to be high, consumers prioritise essential purchases over gum, which is mainly bought as a breath freshener. Also, within gum,…

After an exceptional pandemic-driven decline in 2020, and a subsequent period of strong rebound, gum in the US is set to turn to retail volume decline in 2024. This fits with the trend from prior to social distancing, as consumers had long been…

In 2024, the retail landscape of gum in Germany reflects both traditional strengths and contemporary trends. Supermarkets, convenience stores, and kiosks remain pivotal for gum sales, leveraging the impulse nature of gum purchases. Strategic product…

Gum manages to inch back into marginally positive volume gains in Vietnam in 2024, although recovery of the category remains hampered by inflationary pressures leading to lower consumer spending power. Gum is being affected due to the fact it is…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

Gum is set to see significant current value growth in Serbia in 2024. Volume sales of gum are being stimulated by busy lifestyles and the related shift towards on-the-go consumption and snacking. Bubble gum, however, continues to face falling volume…

After registering a slight decline in sales volume due to the rapid inflation of 2023, gum in Poland in 2024 was characterised by growth in both volume and current value sales. This optimistic trend is primarily attributed to the anticipated…

Consumer demand for gum is stagnating as fewer consumers buy bubble gum or chewing gum in North Macedonia. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and this is a…

Gum in Latvia experiences value growth in 2024, though this increase is tempered by ongoing inflationary pressures. While price hikes are less severe compared to recent years, they still constrain significant growth in overall value. Consumers remain…

Despite rising inflation and price increases across most consumer goods, the gum category is exhibiting resilience in Kenya in 2024. This can be attributed to the continued demand for gum due to its widespread availability in major retail channels…