Concentrates

Concentrates is expected to register muted volume growth in 2023. Volume sales also remain relatively low, as consumers, especially middle-and-higher income consumers, prefer ready to drink juices as they are perceived healthier, more authentic,…

Trading down has become more common in concentrates during the review period, with a consumer switch to carbonates prompted by the "Precios Cuidados" government price control programme, which saw several leading brands sold at a discounted price.…

Despite the stabilisation of decline for a couple of years during the pandemic, concentrates in Australia has experienced a long-term gradual decline in off-trade RTD volume consumption, which is set to recommence in 2023, as the main demographic…

With consumers spending less time at home, and experiencing busier, more hectic everyday lives again, the use of concentrates became less frequent in 2023, leading to a decline in off-trade volume sales. However, results were positive for the…

In Azerbaijan, concentrates are not widely favoured and sales fell into decline in 2023. Elderly individuals are the primary consumers of powdered concentrates, which bring nostalgia as they take many back to earlier times, especially Kisel that is…

Following a relatively robust performance during the pandemic, liquid concentrates are experiencing a decline in off-trade volume terms in 2023. The category's downturn is notably attributed to the prevailing health trend. Despite water being a…

In 2023, volumes sales are expected to register further volume decline. Consumers prefer the convenience of RTD options and also perceive concentrates as being a staid, old fashioned product area, with little innovation. As such, concentrates are…

While concentrates are a sizeable product area in Bosnia-Herzegovina, they have been on a downward trajectory in recent years and this expected to continue in 2023, with a further fall in volume sales. Consumers prefer the convenience of RTD options…

Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…

In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…

Concentrates, and in particular liquid concentrates, rank among the highest-priced beverages in Cameroon. Moreover, imported variants command an even higher price point compared to local counterparts, averaging nearly 1.5 times more. This elevated…

Concentrates registered healthy volume growth in Canada in 2023. A return to normal levels of activity outside of the home post-pandemic has led to increased consumption of concentrates, particularly liquid concentrates, which outperformed powder…

As Chilean families see an increase in their incomes and new products emerge in competing categories, concentrates, often regarded as a budget-friendly option, are generally losing popularity. Powder concentrates, the primary format in the category,…

Concentrates in China saw off-trade RTD volume and current value declines in 2023. Nevertheless, liquid concentrates maintained solid growth by both measures in this year, driven by coffee liquid concentrates, which are being increasingly popular in…

Powder concentrates continue to experience a decline in volume as consumers' increased mobility away from home has reduced at-home consumption occasions. The growing demand for fresh fruit for natural juices is supported by data from the National…

Persistent inflationary pressures in the country have affected the concentrates category, especially powder concentrates that also saw an increase in the cost of raw materials over the review period. Players largely absorbed these higher production…

Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…

The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation…

Concentrates has continued to grow in retail volume and value terms in 2023, with both liquid and powder concentrates seeing healthy gains. Growth has been much stronger in current value terms, however, which is largely due to an inflation-driven…

Powder concentrates saw a very interesting trend emerge in 2023 as a discernible dichotomy developed as the demand bifurcated into two significant product segments: fruit-based concentrates that are tailored to the needs of those who are using the…

Concentrates witnessed a slight uplift in retail volume sales in 2023, but overall these soft drinks are losing popularity among consumers in Egypt. The wider availability of juice alternatives, which are an affordable substitute, is drawing people…

The powder format continued to register the fastest off-trade volume and current value growth in concentrates in 2023. The popularity of powder concentrates stems from their cost-effectiveness, portability, ease of preparation and long shelf life.…

Overall, concentrates saw another year of retail volume decline in 2023, as unit prices rose due to inflation and increasing production costs. In order to boost sales, players are updating their selections, offering better quality products with…

Concentrates performed relatively well in 2023. Sugar, fruit and energy cost increases contributed to the strong growth in value in 2022 and inflation continued to contribute to significant growth in 2023. Volume growth was also high during the…

Concentrates is set to witness a boost to off-trade RTD volume sales in 2023, primarily driven by the increased household penetration of countertop soda-making machines such as SodaStream. More consumers are now choosing to prepare their own drinks…

There was a lack of developments and investment in the concentrates landscape in 2023, which negatively impacted performance. As a result, sales have continued to decline for another consecutive year. Concentrates is challenged by being viewed as a…

Powder concentrates witnessed a slowdown in the years prior to the COVID-19 pandemic. The product was becoming obsolete, with younger generations of consumers put off by the lack of convenience as it needs to be prepared before consumption. In…

In 2023, demand for concentrates in Hong Kong faced stagnation, primarily due to low demand and a lack of growth in the larger value segment of liquid concentrates. Despite the resumption of active lifestyles following the easing of COVID-19…

Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…

The demand for health-enhancing products is on a notable rise in India. Pioma Industries, a leading concentrates player with its brand Rasna, has acknowledged this trend and developed products tailored to meet general health and wellness preferences.…

Overall concentrates posted flat growth in off-trade channels in Indonesia in 2023. Sales of liquid concentrates saw minor growth in volume terms, with sales supported by local consumers travelling back to their hometowns for large family gatherings…

Retail volume sales of concentrates were under pressure in Ireland in 2023. Strong growth in demand during the COVID-19 pandemic, with consumers shifting to retail in line with the heavy restrictions on foodservice, fostered stabilisation towards the…

The tax on all sweetened beverages was removed at the end of March 2023, with the Ministry of Health requiring retailers to lower prices within three days of the tax being removed. The removal of the tax led to the lowering of prices in the…

Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a…

In 2023, liquid concentrates is set to see a decrease in off-trade volume and current value sales. This is mainly due to the decreased amount of time consumers having been spending at home in this year. Liquid concentrates saw a strong rise in…

Concentrates is not a popular drink in Kazakhstan, with limited and stagnant value sales in 2023. Powder concentrates dominate and consumption is mainly supported by baby boomers who associate powder concentrates with communist times and in…

Liquid concentrates in Kenya saw off-trade volume growth slow significantly in 2023. Given that these products are primarily consumed at home, this was partly explained by the return to regular routines in the aftermath of COVID-19. Similarly, as the…

Off-trade sales declined in 2023, with concentrates being a relatively small category in Latvia, which registered minimal growth over the review period. While its performance was positive in 2020, with people spending more time at home, sales began…

Concentrates is an uninteresting category in Lithuania, with low interest and few developments. One key reason for this is the unhealthy image of concentrates, due to the high sugar content in such products.

Off-trade volume sales in concentrates are relatively stable, thanks to the baseline demand for liquid concentrates in households in Malaysia. Indeed, liquid concentrates are especially in demand with large families, as they are perceived to offer…

After returning to pre-pandemic lifestyles, consumption occasions have witnessed certain changes in Mexico. With increasing numbers of consumers venturing out of their homes, the convenience provided by RTD concentrates has become increasingly…

Liquid concentrates sales posted positive growth in 2023, aided by an ongoing trend of mixing still or sparkling water or cold milk with liquid concentrates, namely pomegranate, the best-selling flavour in Morocco.

Value sales growth within concentrates remained strong in 2023 with broader inflationary pressures a key contributor to the category’s expansion. While fuel costs have stabilised following the initial shock after the Russian invasion of Ukraine early…

Concentrates has seen limited new product development recently, primarily due to stiff competition from affordable ready-to-drink juice and soft drink brands. Brands like Tang (Cadbury Nigeria Plc) and Kool2Go (Flour Mills of Nigeria Plc) faced…

Concentrates registered decline in off-trade volume terms in 2023 as liquid concentrates sales fell due to diminishing consumer demand. At the same time, thanks to the significant unit price increases in the context of high rates of general…

Off-trade volume sales of liquid concentrates have continued to decline in 2023. This is due to negative pressure from the resumption of cross-border trade. Liquid concentrates are popular purchases when Norwegians go on day-trips to Sweden.…

Unlike most other soft drinks in Pakistan in 2023, the performance was positive for concentrates, which registered healthy volume growth. Part of the reason for the healthy growth is that powder concentrates in particular are more affordable than…

In 2023, concentrates experienced significant growth due to a notable rise in the country's average temperatures driven by El Niño at the year's onset and later in the year. This heightened heat sensation prompted increased hydration needs and thirst…

In 2023, powder concentrates registered a significant price growth of 30%. Players had done all they could to prevent prices rising in 2021 and 2022. In addition, concentrates escaped the impact of the sugar tax, due to a loophole, and this meant…

The out-of-home recovery, following a strong downturn in sales during COVID-19 confinement periods, led to a decline in off-trade sales in 2023. With consumers returning to workspaces and working less from the household, this led to a decline in…