Sports Drinks

Market research on the soft drink industry. Our reports feature a...

Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Country Report

Sports Drinks in China

May 2024

Sports drinks in China saw significant off-trade volume and current value growth in 2021 and 2022, and growth continued in 2023, although at slower rates. This dynamism was due to comprehensive consumer education on the hydration benefits of…

USD 1,195
Country Report

Sports Drinks in India

Apr 2024

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…

USD 1,195
Country Report

Sports Drinks in Hong Kong, China

Apr 2024

In 2023, off-trade volume sales of sports drinks in Hong Kong experienced a full recovery to pre-pandemic following the lifting of COVID-19 restrictions in late 2022. With the resumption of sports and exercise routines, consumers increasingly turned…

USD 1,195
Global Company Profile

PepsiCo Inc in Soft Drinks

Apr 2024

In 2023, PepsiCo value sales registered positive growth, though inflation and increased pricing became the major contributors. Although carbonates remains a primary value-driven category for the company, PepsiCo's upcoming focus is on functional…

USD 650
Global Company Profile

Coca-Cola Co, The in Soft Drinks

Mar 2024

Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of…

USD 650
Country Report

Sports Drinks in Malaysia

Feb 2024

Volume sales in sports drinks are being suppressed by unit price hikes for a second consecutive year. Whilst the post-pandemic landscape supports sales of sports drinks in theory, the inflationary environment is creating challenges. Within this…

USD 1,195
Country Report

Sports Drinks in Uruguay

Jan 2024

Sports drinks is experiencing continuous growth, stimulated by the prevailing health and fitness lifestyle trend and exacerbated by the recent tap water crisis. Following the COVID-19 crisis, sales of sports drinks have shown robust retail volume…

USD 1,195
Country Report

Sports Drinks in Indonesia

Jan 2024

Sports drinks in Indonesia enjoyed positive growth in terms of overall off-trade volume sales 2023, albeit it at a slower pace than was recorded in 2022. At the same time, off-trade sales of sports drinks remained considerably lower than pre-pandemic…

USD 1,195
Country Report

Sports Drinks in North Macedonia

Jan 2024

In 2023, the sports drinks category saw off-trade volume growth as demand was driven by the health and wellness trend and the growing gym culture, which has continued to accelerate, despite the demographic problems facing the country. The health and…

USD 1,195
Country Report

Sports Drinks in Lithuania

Jan 2024

Sports drinks is seeing robust off-trade volume growth, bucking the general trends which are suppressing sales in soft drinks as a whole. Sales in sports drinks are supported by consumers returning to gymnasiums and other sporting activities in the…

USD 1,195
Country Report

Sports Drinks in Germany

Jan 2024

During the pandemic there was a surge in interest in staying fit and healthy. As part of this trend, endurance sports such as running and cycling gained popularity. This included activities such as trail running and outdoor sports, which saw…

USD 1,195
Country Report

Sports Drinks in Mexico

Jan 2024

The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…

USD 1,195
Country Report

Sports Drinks in Switzerland

Jan 2024

The gradual return to pre-pandemic patterns of mobility, including the recovery of gym visits, helped to sustain modest growth in off-trade volume sales of sports drinks in 2023. Growth was further supported by the continued rise in the popularity of…

USD 1,195
Country Report

Sports Drinks in Slovenia

Jan 2024

The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…

USD 1,195
Country Report

Sports Drinks in Latvia

Jan 2024

Sales of sports drinks in Latvia grew well for the second consecutive year in a row, with off-trade volume sales recording positive growth. Sports drinks are an emerging category in Latvia, and the health and wellness trend is bolstering sales as…

USD 1,195
Country Report

Sports Drinks in Estonia

Jan 2024

In 2023, albeit from a relatively low base, sports drinks in Estonia experienced healthy growth in retail volume terms and fast growth in retail current value terms. The development and growth of the category was primarily driven by the increasing…

USD 1,195
Country Report

Sports Drinks in Serbia

Jan 2024

Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…

USD 1,195
Country Report

Sports Drinks in Kazakhstan

Jan 2024

Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.

USD 1,195
Country Report

Sports Drinks in Austria

Jan 2024

COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to…

USD 1,195
Country Report

Sports Drinks in Thailand

Jan 2024

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

USD 1,195
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