Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive.…
Wearable electronics is enjoying healthy growth in retail volume and current value terms in 2023. In the face of a weaker Egyptian pound and high inflation rates, average unit prices climbed by some 17% in 2022 and a further 14% in 2023. Import…
While media players and e-readers are expected to suffer volume decline, wireless speakers are expected to register a healthy increase in volume sales. Demand for these devices is due to their portability, and connectivity to smartphones, which…
Egypt resumed acceptance of import collection documents in 2023, opening the door for imports after they were halted in February 2022. Import issues have prevailed in line with foreign currency shortages and three devaluations of the Egyptian pound…
Overall mobile phones are expected to register volume decline in 2023. Continuing elevated inflation and also a significant devaluation of the naira leads to a significant fall in consumer purchasing power. In particular, currency devaluation has…
Smartphones witnessed further volume decline in 2023, although the drop was far less severe than the dramatic downturn seen in 2022. The average unit price of smartphones more than doubled during 2022, with a further 25% increase expected during…
In-car entertainment is expected to register further volume decline in 2023. There are several factors leading to the decline. Imports of cars is expected fall both for new and second-hard cars, as continuing elevated inflation and also a significant…
Demand for in-car navigation systems with satellite capabilities is steadily declining due to high prices and the shift to more affordable GPS navigation systems and smartphones. The import restrictions and foreign currency shortages in 2022 led to a…
Several factors are expected to lead to a double-digit volume decline in imaging devices. Continuing elevated inflation and significant currency devaluation has reduced consumer purchasing power and in particular has made imported product more…
As a discretionary product, digital cameras are losing appeal as consumers struggle under the weight of high costs of living in 2023. Inflation has reached unprecedented levels in recent years and is for forcing consumers to rethink non-essential…
Home video is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. In particular, currency devaluation has made…
LCD’s made a solid recovery in 2023 after a somewhat difficult performance in the previous year. There has been a sharp increase in the share of LCD TVs with built-in receivers, which now account for almost 50% of retail volume sales in 2023. A…
Home audio and cinema is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. As a result, consumers focus on…
Retail volume sales continues to decline in 2023 with high inflation and the currency devaluation further eroding consumer purchasing power. In the face of economic uncertainty, consumers are limiting the amount they can spend on luxurious…
Despite a difficult economic situation, with continuing elevated inflation and significant devaluation of the naira, headphones is expected to register volume growth. This is largely driven by the popularity of mass TWS earbuds, which is expected to…
Headphones moved back into growth in 2023 despite the continuation of economic problems. Foreign currency shortages imposed a heavy burden on this category, as virtually all headphones are imported into Egypt. Inflation and the weaker Egyptian pound…
The picture is expected to be bleak for consumer electronics in 2023, with overall volume sales expected to fall. A new government inherited a sluggish economy, record debt and shrinking oil output, due to creaking infrastructure. On foot of this,…
Consumer electronics is under pressure in 2023 as the Egyptian economy is confronted by exceptional economic challenges. In the face of rising prices, current value sales recorded double-digit growth in 2023. However, demand has waned for consumer…
Despite population growth, computer and peripherals are expected to only register a marginal increase in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing…
Desktops is suffering a second consecutive year of retail volume sales decline in 2023 as soaring inflation in Egypt takes its toll on the Egyptian pound and consumer spending. Inflation reached a high of 32.7% in March 2023, compared to 12.1% in…