Consumer Electronics

Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…

Demand for portable players in South Africa continues to grow, although this is mainly being driven by the dominant format of wireless speakers. The latter’s consistent growth is due to its convenience, and more specifically, its ability to be used…

Despite a marginal drop in retail volume sales, demand for smartphones in South Africa remains above pre-pandemic levels. The decline is also much slower compared to the previous year’s drop, with the category showing signs of a more positive…

In-car entertainment in South Africa continues to experience a steady decline in retail volume sales due to a number of shifts in consumer preferences and technological advancements. This trend has been evident for much of the review period and can…

Following a positive performance during the previous three years, demand for imaging devices in South Africa is starting to decline in 2024, with both digital cameras and digital camcorders proving less essential to consumers during a challenging…

As a result of inflationary pressures and rising interest rates towards the end of the review period, demand for home video in South Africa continues to decline due to eroded disposable incomes, forcing many consumers to prioritise their spending on…

Overall demand for home audio and cinema in South Africa is stagnating, but remains marginally above pre-pandemic levels. With inflationary pressures eroding consumers’ disposable income, many individuals are having to forego additional home audio…

After experiencing five consecutive years of robust double-digit retail volume growth, demand for TWS earbuds in South Africa is marginally slowing. However, it remains the leading growth driver of overall headbands, dominating demand. TWS earbuds…

Despite marginal retail volume declines in early 2024, demand for consumer electronics in South Africa remains above pre-pandemic levels. The severity of this decline differs across categories, with portable consumer electronics recording the lowest…

Following significant retail volume growth in 2020 as a result of pandemic-induced home seclusion and the immediate years succeeding it, demand for computer and peripherals in South Africa continues to be challenged in 2024 as it did the previous…

Wearable electronics are becoming increasingly popular with the category set to record a double-digit increase in volume and current value sales in 2023. Preventative health is the main driver of value sales of wearable electronics, as consumers look…

Overall, portable players is expected to register a decline in volume sales. Technology advances are leading to the obsoletion of portable players. In particular, smartphones and tablets are replacing the need for portable media players. This is also…

The 2022 finance law in Morocco introduced an internal consumption tax on smartphones and new “green” taxes, which is expected to raise the cost of electronic devices and household appliances. Analysts predict that the ongoing war in Ukraine and chip…

In-car entertainment is expected to register further volume sales declines in 2023 caused by a combination of factors. New cars often have in-built technology. In addition, prices are on the rise due to general inflation, particularly stemming from…

Imaging devices is expected to be the worst performing consumer electronics category in 2023. Continuing advances in smartphone cameras are leading to a decline in imaging devices, to the extent that some smartphones can meet the imaging device needs…

In spite of economic uncertainty, televisions is expected to register healthy volume growth and current value growth in 2023, as Moroccans look to upgrade their televisions. The average screen size of televisions sold is increasing as household…

Home audio and cinema is expected to register a slight increase in volume and current value sales in 2023. With inflation creeping up, players are offering promotions in order to support volume sales. Hi-Fi systems is expected to register positive…

Headphones is expected to register slight volume growth, largely driven by healthy volume growth in TWS earbuds, which is by far the best seller in headphones. Wireless headbands and wireless earphones are both expected to register volume declines.…

Multiple factors have been putting downward pressure on consumer electronics sales in Morocco, of which high taxes and consumer price sensitivity are just a few. Moreover, recent crises related to the pandemic and the war in Ukraine have exacerbated…

The computers and peripherals, laptops and tablets categories in Morocco experienced an increase in demand during the pandemic, leading to a shortage of products as manufacturers were unable to fulfil orders. Importers and distributers placed larger…