Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Wearable electronics is seeing a small overall volume decline in 2023, although smart wearables is enjoying small positive growth. This dynamic is created by the shift away from activity wearables, towards smart wearable electronics. This is being…
Portable players is another category suffering from cannibalisation from smartphones, along with seeing competition from tablets and laptops (to a lesser extent). The main reason here is the fact that smartphones, tablets, and the like, offer…
Due to the ubiquitous nature of smartphones, one might expect that sales would be more robust, however, volume is in a marginal decline in 2023. This is attributed to the elongated product lifecycles, both due to models being of better quality, and…
In-car navigation is struggling to find sales, due to the rise of in-built systems and competition from smartphones. Indeed, there is a strong substitution trend with smartphone navigation apps, which reduce or even remove the need to purchase an…
Imaging devices is suffering from high prices in the face of ongoing cannibalisation from smartphones. Indeed, the substitution with smartphones means that many Norwegian consumers see the purchase of a separate camera as superfluous. Therefore,…
Home video is experiencing a more positive performance than many of its consumer electronics counterparts in 2023, with small volume sales. This growth, however, represents a stabilisation in volume levels following the sales spike during the height…
Home audio and cinema remains in a slump in 2023, following the pandemic era when consumers invested in their home entertainment setups during the times of lockdown. As such, following the reopening of society and a return to out-of-home lifestyles,…
Headphones is one of the few categories enjoying positive volume success in consumer electronics in 2023, thanks to the popularity of TWS earbuds. In line with the trend for wireless speakers, wireless variants of headphones (aka TWS earbuds) are…
Overall retail volumes remain in a decline in consumer electronics in Norway in 2023, with home video and headphones being the only categories seeing small volume growth overall, attributed directly to individual, well-performing subcategories (e.g.,…
In an over-arching trend, computers are peripherals is seeing overall negative volume growth in 2023. This suppressed performance is attributed to ongoing normalisation of consumer spending patterns following the atypical period of the COVID-19 era,…