Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…
Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…
The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…
During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and…
2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to…
Mass beauty and personal care registered a positive performance in 2023, outperforming premium beauty and personal care as the uncertain economic situation, high inflation and ongoing energy crisis forced many Croatian consumers to look for cheaper…
Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…
Prior to the onset of the COVID-19 pandemic, there were few differences between sales growth trends across premium fragrances and mass fragrances. However, since volume sales of premium fragrances dropped sharply in 2020 during the early stages of…
While Croatian consumers are showing increased interest in depilatories generally, 2023 saw a particularly strong increase in demand for depilatories made using natural ingredients such as argan oil and aloe vera. Each of these ingredients is…
Deodorant sprays remained the overwhelmingly dominant category of deodorants in Croatia during 2023 and this is a reflection of the status that deodorant spray shave as the default format of deodorants for local consumers. Put simply, deodorant…