Croatia

Baby food is predicted to experience an increase in current value sales in 2023. Nonetheless, a significant portion of this value growth will be influenced by price hikes due to various factors, such as the escalation of energy prices and the ongoing…

Retail sales of wound care in Croatia grew with the Russian invasion of Ukraine as the public purchased basic wound care products to donate to those in Ukraine. The Ministry of Health and Ministry of Foreign Affairs published a list of items suitable…

Weight management and wellbeing has a very strong foundation to maintain its current consumer base and expand upon it as around 35% of children and 65% of adults are either overweight or obese in Croatia. For the last decade, Croatians have developed…

The pandemic has encouraged several consumer behaviour changes in terms of the purchasing and consumption of vitamins. Croatians are now taking preventative health more seriously and vitamins and supplements are being taken by those who never…

Sports nutrition is performing exceptionally well as the gym culture in Croatia is gaining momentum. Despite limited budgets and low income levels in the country, going to the gym and partaking in other sporting activities are becoming an integral…

The preference for herbal/traditional products has grown in recent years, driven by the rising demand for natural and clean ingredients. This trend is evident across the whole of consumer healthcare, but is particularly prominent in paediatric…

Driven by a greater consumer focus on health and wellness, sales of herbal/traditional products are recording further growth in 2023. There is a growing preference for herbal/traditional over standard products as herbal medicine is deeply rooted in…

Constipation remains one of the most common digestive problems amongst Croatians. For those suffering from constipation, laxatives are considered the easy, go-to solution, especially for those with reduced mobility or time constraints. Consumers are…

The COVID-19 pandemic, war in Ukraine, and rising cost of living have exacerbated mental health concerns amongst Croatian consumers. As such, they are increasingly seeking dietary supplements and vitamins that boost their mood and reduce the symptoms…

Rising consumer demand for medicated skin care products continues to boost sales of dermatologicals in 2023. The desire for well-groomed and healthy skin is extending from beauty and personal care into dermatological products, although products in…

During the last couple of years, the flu season was virtually non-existent as a result of Croatians staying at home and, when venturing out in public, wearing face masks, maintaining social distance and frequently washing their hands. This…

With high inflation as a result of the war in Ukraine, as well as the aftermath of COVID-19, prices have risen sharply, driving value sales growth in consumer health in Croatia. Volume sales, meanwhile, are beginning to return to their pre-pandemic…

Growth of analgesics in 2023 can be mainly attributed to the full recovery of daily activity post pandemic. The main contributors here were the full operation of manual labour intensive industries (predominantly construction), a stronger flu season…

Outbound tourism flows recorded a strong performance in Croatia during 2023 despite the impact of high inflation and the cost of living crisis on the discretionary spending of local people. In general, Croatian consumers are still hungry for leisure…

The big story in tourism flows in Croatia in 2023 was the huge rebound seen in inbound arrivals as the return to international travel fuelled a boom in foreign tourism worldwide, with Croatia benefiting from its burgeoning status as a very attractive…

2023 saw many of Croatia’s lodging operators facing huge pressure on their margins as the impact of high inflation hit their cost structures from two angles. On the one hand, dramatic increases in the cost of fuel and numerous other inputs over the…

During 2023, strong value growth was recorded in booking in Croatia, with both booking offline and booking online recording robust double-digit growth rates, although somewhat predictably booking online was the big winner during the year. The regular…

Airlines in Croatia become a far more competitive category during 2023 as the numbers of airline passengers being carried continue to increase amidst rebounding demand during the post-pandemic era. Indeed, by the end of the year, the airlines…

Croatians were impacted by rising inflation in 2022 and faced a cost of living crisis similar to many shoppers across Europe. As the economy started to emerge from the COVID-19 pandemic, the war in Ukraine and rising costs of energy and raw materials…

E-commerce continued to gain significant value share in 2022 as part of the ongoing development of this category. Many consumers sought out cheaper prices online as the cost of living crisis hit many Croatian households. On balance, Croatia is seeing…