Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, beer sales in Croatia saw a marginal increase in total volume sales, primarily attributed to the positive impact of tourism on on-trade consumption. However, off-trade sales, largely reliant on local residents, experienced a decline due to…
The worsening financial situation in Croatia, marked by rising living expenses and food prices, has significantly impacted consumer behaviour in 2024. This has led to a surge in the popularity of private label sugar confectionery. Consumers are…
In 2023, cider and perry in Croatia continued their upward trajectory, surpassing 2019 volume sales in both the off-trade and on-trade channels. This resurgence was primarily driven by the return of open-air socialising, concerts, festivals, and…
Prior to the onset of the COVID-19 pandemic, there were few differences between sales growth trends across premium fragrances and mass fragrances. However, since volume sales of premium fragrances dropped sharply in 2020 during the early stages of…
With waning concerns about COVID-19 and the resumption of busy work and social activities, consumers increasingly opted for toilet care products that provide convenience rather than efficacy in 2023. This is in line with a more general trend of…