Croatia

Demand for facial make-up increased significantly over the course of 2023, with strong growth registered in both the premium and mass segments over the course of the year. Much of this growth was spurred by the very dynamic performance registered in…

Croatian consumers largely prefer multi-purpose surface care products as they offer a convenient and efficient way to clean different surfaces with just one product, thereby saving time, money and storage space. In 2023, the majority of consumers had…

Despite strong growth in unit prices, alcoholic drinks marked positive volume growth in 2023. It is clear that Croatians are tired of social distancing and need to vent out. With COVID-19 measures all but gone, the number of events spanning across…

Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…

A strong unit price increase in all retail tissue categories had negative impact of volume sales in Croatia in 2023. The only category to see volume growth in the year was toilet paper as this is an essential item. Consumers sought to make savings in…

In 2023, the increase in value in menstrual care in Croatia can be primarily attributed to increased prices for raw materials and escalating production expenses. Manufacturers and distributors in Croatia, who were already experiencing margin…

Climate change is having an increasing impact on the insect population in the country, with warmer and more humid weather creating ideal breeding conditions. Croatia is increasingly seeing heat waves during the summer months, which is contributing to…

The year 2024 has seen a significant increase in ice cream unit prices in Croatia, driven by rising input costs experienced in 2023. To maintain the perception of affordability for consumers, retailers have implemented two key strategies: reducing…

In 2023, wine sales in Croatia experienced notable growth, primarily driven by the tourism sector. The influx of tourists significantly boosted on-trade wine consumption, particularly in coastal regions renowned for their hospitality and wine…

Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…

While Croatian consumers are showing increased interest in depilatories generally, 2023 saw a particularly strong increase in demand for depilatories made using natural ingredients such as argan oil and aloe vera. Each of these ingredients is…

Sales of wipes in Croatia continued to record steady retail volume growth in 2023, while retail current value sales benefited from rising price points. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to…

The economic impact of measures introduced to limit the spread of COVID-19, along with soaring inflation in 2023, have undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. At…

Air care was one of the few categories that did not suffer from sharp price growth in 2022, but prices caught up in 2023, impacting demand in the year. However, air care overall still managed to achieve positive volume growth due to tourism as sales…

Demand for hand sanitisers continues to decline significantly over the course of 2023 as the influence of the COVID-19 pandemic on consumer behaviour continued to decline. As the sanitary situation has improved and the pandemic has officially come to…

2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to…

An ageing population continued to support retail sales of adult incontinence products in Croatia in 2023. Rising product awareness and increasing availability in Croatian retailers further contributed to a positive performance. In addition, the…

In line with rising price points, nappies/diapers/pants in Croatia recorded positive double-digit current retail value growth in 2023. Value sales also benefited from wealthier consumers increasingly demanding eco-friendly and higher-quality…

In 2023, retail value sales of tissue and hygiene in Croatia recorded strong growth due to rising inflation and significant price increases in all product areas. While positively impacting retail value growth, rising prices changed consumers’…

Mass beauty and personal care registered a positive performance in 2023, outperforming premium beauty and personal care as the uncertain economic situation, high inflation and ongoing energy crisis forced many Croatian consumers to look for cheaper…