Croatia

The pandemic has encouraged several consumer behaviour changes in terms of the purchasing and consumption of vitamins. Croatians are now taking preventative health more seriously and vitamins and supplements are being taken by those who never…

Weight management and wellbeing has a very strong foundation to maintain its current consumer base and expand upon it as around 35% of children and 65% of adults are either overweight or obese in Croatia. For the last decade, Croatians have developed…

Retail sales of wound care in Croatia grew with the Russian invasion of Ukraine as the public purchased basic wound care products to donate to those in Ukraine. The Ministry of Health and Ministry of Foreign Affairs published a list of items suitable…

Baby food is predicted to experience an increase in current value sales in 2023. Nonetheless, a significant portion of this value growth will be influenced by price hikes due to various factors, such as the escalation of energy prices and the ongoing…

Despite the recovery of pre-pandemic lifestyles, with Croatians returning to office workplaces and spending less time at home, margarine sales continue to decrease. In recent years, margarine has been labelled as a less healthy option than butter,…