Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Air care was one of the few categories that did not suffer from sharp price growth in 2022, but prices caught up in 2023, impacting demand in the year. However, air care overall still managed to achieve positive volume growth due to tourism as sales…
Airlines in Croatia become a far more competitive category during 2023 as the numbers of airline passengers being carried continue to increase amidst rebounding demand during the post-pandemic era. Indeed, by the end of the year, the airlines…
Despite strong growth in unit prices, alcoholic drinks marked positive volume growth in 2023. It is clear that Croatians are tired of social distancing and need to vent out. With COVID-19 measures all but gone, the number of events spanning across…
Growth of analgesics in 2023 can be mainly attributed to the full recovery of daily activity post pandemic. The main contributors here were the full operation of manual labour intensive industries (predominantly construction), a stronger flu season…
Despite strong rising prices, all away-from-home tissue categories in Croatia recorded growth in 2023 due to a remarkable tourist season. Despite inflation and general economic insecurities, inbound tourists have bounced back in the post-pandemic era…
Baby and child-specific sun care was among the top performing categories across baby and child-specific products in Croatia during 2023, with volume sales rising strongly despite steep unit price increases over the course of the year. The main reason…
It is expected to be a muted picture for baby food in Croatia in 2024. While current values are expected to increase, constant value growth is expected to be more muted. Volume sales are also expected to be unchanged. Prices continue to rise and…
Following steep price growth in baked goods in 2022, wheat and flour prices stabilised in 2023. This is particularly important for bread as it is heavily dependent on flour prices. Croatians are strong bread consumers, and it was expected that volume…
Demand for hand sanitisers continues to decline significantly over the course of 2023 as the influence of the COVID-19 pandemic on consumer behaviour continued to decline. As the sanitary situation has improved and the pandemic has officially come to…
The ongoing effects of the War in Ukraine continued to have a negative effect on the Croatian economy throughout 2023. Exports to Russia, Belarus and Ukraine were on hold throughout the year, while consumer spending remained under pressure across…